USN Logo

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USN logoUSN Logo PNG

USN, or Ultimate Sports Nutrition, is the company, which was established in 2000 with the idea to provide people who think about heir health with the best quality of supplements and foods for endurance and muscles.

Meaning and history

USN logo


The visual identity of the nutritional company is solid and bold, evoking a sense of authority and confidence. Its blue color palette represents professionalism and reli-ability, the two qualities that are very important for any brand in this industry.
The logo is composed of a wordmark with a tagline and an emblem on the left. The abstract circular emblem depicts a globe and several orbits around it, symbolizing the willingness of the company to serve the clients across the world.
As for the logotype part, it is executed in a bold sans-serif typeface, where the en-larged “USN” letters are complemented by a thin and delicate “Ultimate Sports Nu-trition” inscription, also in all-caps, but with thinner lines.
The USN logo is minimalist yet shows the brand at its best and reflects its funda-mental approach and expertise.