CVS Pharmacy Logo

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CVS Pharmacy Logo
CVS Pharmacy is a subsidiary brand of CVS Health, the American health care company. It was founded in 1963 in Massachusetts and originally named the Consumer Value Store. The company has 7,700 retail pharmacies, more than 900 walk-in medical clinics, 65 million pharmacy benefit manager plan members, and expanding specialty pharmacy services.

Meaning and history

CVS Pharmacy Logo history


The CVS logo represents the brand’s role in shaping the future of health care for people, businesses and communities.
Bold, sophisticated and universal, the iconic CVS Health Heart is directly inspired by the organization’s purpose, and understood across ages, geographies and experiences. Its core geometry was created using teardrop shapes that were prevalent in the existing design system.
The CVS Health Heart logo is a flexible graphic element, acting as a pointer or bracket to emphasize important information.
The logo color palette is based on red and white, a perfect combination, giving a warm and energetic feeling.