Roche Logo

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Roche Logo

Roche is the second biggest pharmaceutical company in the world. It was founded in 1896 by Fritz Hoffman-La Roche in Switzerland. In 1934 Roche became the first company to mass-produce synthetic vitamin C.

Meaning and history

Roche Logo

The Roche logo has been the brand’s symbol for over 60 years. It consists of the Roche wordmark placed in a hexagon.

The geometry of the logo has become the primary element that showcases the brand. Hexagon figure symbolizes the Universe, harmony and balance.

The Roche logo color palette is blue and white. Blue color has a calming effect and gives a feeling of trust, confidence and the brand’s professionalism.

The wordmark is executed in smooth font with soft and clean lines, which inspires safety and serenity.