UnitedHealth Group Logo PNG
UnitedHealth Group is a medical care company, established in 1977 in the USA. The organization is one of the world’s leaders in the healthcare and medical insurance segment. The UnitedHealth Group has more than 300 thousand employees and over 100 million customers.
Meaning and history
1977 – 2011
The 1977 logo consists of an emblem and a wordmark beneath it.
The emblem depicts a U-shaped shield turned somewhat away from the onlooker. It’s blue with white sides. Plus, there are two more exactly like it, but bigger, stuck to its rear. It’s a double entendre meaning both the letter ‘U’ and a shield (protection). The wordmark is a writing that says ‘UnitedHealth Group’ in blue serif letters.
2011 – Today
The UnitedHealth Group’s visual identity is elegant and sleek. Composed of a wordmark and an emblem, it looks high-end and professional.
The inscription in a smooth sans-serif typeface has “R” and “P” contours open, which adds uniqueness and lightness to the logo. Executed in all capital lettering, the wordmark has “U”, “H” and “G” enlarged. This makes the nameplate look strong and confident.
The dark blue color palette of the logo has been with the company for many years, it is a perfect reflection of trustworthiness and reliability, as well as fundamental approach and expertise.
The previous UnitedHealth Group logo also featured a sophisticated emblem, resembling a three-dimensional crest in halftime-turn. It’s gold and a blue outline made the logo look luxury and powerful.
The current company’s logo is minimalist and laconic, but the lines of the lettering and the proper color makes it look remarkable and fine.
