GlaxoSmithKline (GSK) is a British pharmaceutical company, one of the biggest pharmaceutical groups in the world. Founded in 2000, the company specializes in a broad range of therapy areas but is particularly successful in the fields of HIV/AIDS, respiratory and vaccines.
Meaning and history
The GSK logo is a bright orange tablet-shaped emblem with the company name written in white Frutiger typeface. The GSK tablet shape also resembles the anatomical shape of the heart.
The gradient orange emblem contrasts perfectly with its black background, and the combination of orange and white expresses the company’s striving to do goo to its customers and provide high quality products.
The GSK logo is one of the most recognizable in the industry. It was designed by a London based Future brand agency.