Vicks Logo

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Vicks Logo

Vicks is a brand of cough medicines, such as drops, balms, and inhalators, manufactured by Procter&Gamble since 1985. The brand was created in 1890 and was owned by one family until the acquisition of 2005.

Meaning and history

Vicks Logo history

The Vicks’s visual identity design history is pretty rich. Created in 1890, the brand has undergone nine major logo redesigns and the last one was in 2007.

The first two Vicks logo versions featured a sharp geometric typeface with the long horizontal line coming out of the right bar of “V”. This signature letter stayed with the brand for over 40 years.

In the 1930s the brand decided to change its wordmark’s style to a more modern and bold. And now the all capitals nameplate gained thick smooth letters. That was also in the 1930s when the brand started using a triangle as a part of its visual identity design.

In the 1990s the triangle, pointing down, became the logo’s background and went through a few modifications, until it wasn’t completely refined in 2007.

Vicks Logo

The Vicks three-dimensional green emblem is a softened and rounded triangle with arched sides. The gradient green of the background looks sleek and glossy, while the thick white lettering in the sans-serif typeface adds professionalism and a sense of loyalty to the brand.

The Vicks logo is strong, modern and instantly recognizable. It looks really stylish and sleek due to the color texture and a refined shape.