Being a part of the American Hockey League, the Toronto Marlies are the top affiliate of the NHL’s club Toronto Maple Leafs.
Meaning and history
1978 — 1982
Logo for the New Brunswick Hawks was created in 1978 and stayed with the club until 1982 when it changed its name to St. Catharines Saints. The badge was executed in a navy blue and white palette with the stylized “Hawks” inscription forming a contour of the bird, placed above a solid blue banner with white “New Brunswick” in all capitals of a simple and clean sans-serif typeface.
1982 — 1986
The redesign of 1982 introduced a completely different badge for a new naming, though the main two colors remained the same — blue and white, — and only thin black lines were added to the palette. It was a solid blue square with a white maple leaf on it. Inside the leaf, there was a black contoured image of a monk in skates and with a hockey stick in his hands. The man also had a halo above his head and was kindly smiling. The new logo stayed with the club for another four years.
1986 — 1991
The badge was redesigned in 1986, with the color palette simplified to only blue and white, but the blue shade brightened up and intensified. The solid square was gone, and now the logo featured a blue contoured maple leaf with a blue contoured link image drawn on it. All the lines of the insignia were executed in one color. The “Saints” lettering was still arched under the man, in the same rounded and bold sans-serif typeface, as on the previous version.
1991 — 2005
The badge was redesigned in 1986, with the color palette simplified to only blue and white, but the blue shade brightened up and intensified. The solid square was gone, and now the logo featured a blue contoured maple leaf with a blue contoured link image drawn on it. All the lines of the insignia were executed in one color. The “Saints” lettering was still arched under the man, in the same rounded and bold sans-serif typeface, as on the previous version.
2005 — 2016
The redesign of 2005 brought a refreshed and brightened logo to the club. The maple leaf got its contours redrawn in a more confident and sleek way, and changed its color palette from light gray to blue and white. As for the lettering, it was also completely changed, and now only “Marlies” was written in the uppercase of a bold sans-serif typeface, with its white letters placed on an arched blue banner with a double blue and white outline.
2016 — Today
The Marlies logo clearly shows the connection with the parent club by using the same design code. Both the logotypes are based on a dark blue leaf with white veins. Marlies replaced the text “Toronto Maple Leafs” from the parent club’s logo by their emblem – a beautiful crown embellished with flowers, the fleur-de-lys symbol, as well as other elements bearing symbolic meaning.
Colors
While the team’s official color scheme is comprised of only blue and white, the palette of the Toronto Marlies logo is much more diverse. It also includes red, yellow, and green – the colors that are used for the stylized crown on the emblem.