Smart Logo

Smart logoSmart Logo PNG

Smart is an automobile brand from Germany, which was established in 1994 by two famous companies — Swatch and Mercedes-Benz. Today Smart is a part of Daimler and operates in more than 40 countries across the globe.

Meaning and history

Smart Logo history

1998 – 2002

Smart Logo-1998
The very first emblem for Smart was introduced in 1998 and stayed with the brand for a little less than four years. It was a smooth and friendly lowercase logotype in light gray, with full rounded contours of the sans-serif letters. There was only one bright element in the composition — a solid yellow triangle placed on the upper border of the letter “A”. The triangle was pointing to the right, looking like the “Play” button.

2002 – Today

Smart Logo

Smart is a design-focused brand, that aims to provide its customers with high-quality small cars, which are eye-catching and unique.

The brand’s visual identity is very modern and laconic. It is composed of a wordmark and an emblem on its left.

The wordmark is executed in the lowercase lettering in a simple gray color of a sans-serif typeface with smooth rounded lines, that are minimalist yet sleek.

The Smart emblem is a three-dimensional figure, consisting of two parts: a cut circle of the letter “C” (stands for “compact”) in silver-gray and a yellow triangle with two curved sides. The figures form some kind of arrow, pointing East, which is a symbol of futuristic and progressive brand’s philosophy.

Smart Logo

The color palette of the Smart logo reflects the brand’s creativity and imaginative designs, yet evokes a sense of luxury and sophistication. The earliest version of the Smart logo featured only silver-gray, the yellow color was added not that long ago, but it definitely changes the brand’s visual identity for the better.

Yellow color symbolizes youth and energy, eternal movement and curiosity. It is a perfect color for such a brand as Smart, which is innovative and stylish yet provides a high quality of cars.

The Smart logo is an example of a simple and strong visual identity, which is modern and laconic, keeping the best of the design world in it.

What is Smart?
Smart is the name of a modern automaking brand, which is owned by German Daimler and is famous for its micro and mini cars with luxury tuning and super good technical characteristics. The brand started in 1992, with the three-Dow vehicles and today has several different models in its portfolio.