Seat Logo

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Seat Logo
SEAT is a Spanish brand of a car manufacturing company, which was established in 1959 and today is the biggest representative of its country in the automobile industry.

Meaning and history

Seat Logo history


The name of the company, SEAT, is an abbreviation for Sociedad Española de Automóviles Turismo, it was founded by the government of Spain, but sold to Volkswagen in 1986.
The Seat logo is composed of a wordmark with a recognizable emblem above it.
The wordmark is executed in a sans-serif typeface with clean lines. Half of the letters’ angles are rounded, the other half has pointed angles, which makes the font unique and memorable. One more individual mark of the wordmark is a diagonal middle bar of the letter “S”, that adds elegance and dynamics to the logo.
Executed in red, the capital letters of the wordmark are perfectly spaced, leaving enough air between the lines and making the nameplate look fresh and crispy.
Seat Logo
The Seat emblem if a stylized letter “S”, which is three-dimensional due to the use of metallic-gray gradient color. The letter is diagonally divided into two equal parts. It makes the emblem more confident. The rounded angles of the parallel upper and lower bars are perfectly balanced by the sharp cut of the letters’ central part.
The Seat logo is an example of a simple yet powerful visual identity design. The traditional red and silver color scheme makes it timeless and evokes a sense of professionalism and reliability of the brand.