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Roewe is a Chinese automotive marque owned by SAIC Motor Corporation. Established in 2006, it was originally formed from assets acquired from the defunct British carmaker Rover. Primarily engaged in manufacturing sedans, SUVs, and electric vehicles (EVs), Roewe has a strong focus on technology and innovation. The company operates predominantly in the Chinese market but has started expanding its presence into other countries in recent years. Roewe models like the RX5, a popular SUV, and Roewe Ei5, an electric wagon, reflect the brand’s diverse portfolio aimed at a range of consumer needs.

Meaning and history

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Roewe was founded in 2006 by the Chinese company SAIC Motor Corporation after acquiring technology and assets from the British automaker Rover, which had ceased operations. Initially, the company launched sedans using Rover’s technology, but over the years, it has expanded its lineup to include SUVs and electric vehicles, incorporating advanced technology and modern designs. One of its most notable achievements is the launch of the RX5 in 2016, which was touted as China’s first “internet car,” integrating Alibaba’s Yun operating system for smart connectivity features. Additionally, Roewe has made strides in the EV market, offering models like the Roewe Ei5, and has participated in various international auto shows to showcase its products. As of now, Roewe primarily operates in China but has been making efforts to expand internationally. The company has been developing a range of hybrid and fully electric vehicles as part of its future strategy to lead in the era of sustainable mobility.

What is Roewe?
Roewe is a Chinese automotive brand founded in 2006 and owned by SAIC Motor Corporation. It initially started by producing sedans based on technology acquired from the now-defunct British automaker Rover. Over the years, the company has expanded its portfolio to include SUVs and electric vehicles and primarily operates in the Chinese market.