Tennis is one of the most popular sports in the world and has its own rich history. Tennis started in Europe, and by the 18th century, it became a popular sport in England. In 1873, the first tennis association in Great Britain was established and rules were set for the game of tennis. These rules are quite different from today’s rules, but they became the basis for the development of tennis around the world.
At the end of the 19th century, tennis began to develop in other countries, including the USA. In 1881, the first national tennis association was established in the United States, and since then tennis has become a very popular sport in America. In 1924, tennis was included in the program of the Summer Olympic Games in Paris, and since then it has become a permanent sport at the Olympic Games.
Modern tennis is a fast and dynamic sport that requires high physical fitness, agility, strength, and endurance from the players. Today, tennis is one of the most popular and lucrative sports in the world, and there are many major tennis tournaments, including four Grand Slam tournaments – the Australian Open, the French Open, the Wimbledon Tournament, and the U.S. Open.
In our today’s selection, we want to talk about the logos of sports brands that are most closely related to tennis. On the market of tennis equipment and uniforms, there are both recognized giants of the sports industry and exotic and sometimes completely unknown players. But first things first.
Babolat is a legendary brand in the tennis world. Babolat has always used and utilized the most advanced technologies and has had a significant influence on the development of world sport. The legendary VS strings were produced by the company at the beginning of the twentieth century. And it is the strings, that became the basis for the iconic Babolat logo. You can still see it in the modernized blue and white emblem of the company.
The Dunlop emblem, depicting the letter “D” in a roundel attached to an arrow pointing to the right is widely known as the “Flying D”. It is a brilliant representation of speed, motion, and aspiration, which works not only for the automobile segment of the internationally renowned company but also for its sport department, where tennis plays not the last role.
Head is a brand widely known not only in tennis circles but also in skiing circles. It was with winter sports that the company’s history began, and it is this focus that is reflected in the Head logo. The bold arched parabola line above a solid black dot in the emblem of the brand is nothing else but an abstract representation of the top of a ski that the company used to make.
Joola is a German manufacturer of table tennis apparel and specialty equipment. The logo of the company is composed of a bold sans-serif wordmark in a custom typeface with diagonal cuts of the “J” and the “L”, and an open triangular shape of the “A”; and an emblem, which is also drawn in a shape of an open triangle. This emblem can represent almost all letters of the brand’s name (apart from double “O”).
Since the early 1980s, the Italian company Lotto’s activities have been mostly focused on tennis, with the soccer side being developed later. The Lotto logo is a geometry of sharp angles and a slight slope to the right, as an embodiment of progress and improvement. And this philosophy is supported by the all-time-leading black, red, and white color palette.
Today, Prince is a leader in tennis equipment manufacturing and innovation, although it started out as a small tennis gun company. Compared to its competitors, Prince is quite a minimalistic brand in terms of visual identity. The logo of the company features just one element — a bold lowercase lettering, set in a slightly narrowed and slanted extra-heavy sans-serif typeface in a bright shade of green. The full-shaped dot above the “I” sends our imagination to the image of a tennis ball.
ProKennex is not as well-known in the international tennis community as most of the names on our list. It is a Taiwanese manufacturer of sports equipment, which produces racquets of very good quality. And this quality you can also see in the logo of the company, which is executed in a calm and strict blue and black color palette, and features an abstract geometric emblem, representing growth and speed.
Like Head, the German brand Völkl originally specialized in clothing and equipment for winter sports. However, over time, the company also began to produce tennis rackets of the highest quality. The logo of the company is executed in a black, yellow, and white color palette, where yellow is used for the square background of the abstract geometric emblem, and white — for the name of the brand, written across the solid black rectangle.
Wilson is the world’s leading manufacturer of sports equipment. They produce equipment for badminton, baseball, basketball, golf, tennis, and volleyball. But tennis is still a big part of the company’s focus. The Wilson logo adorns the rackets of the world’s leading players. It is a bold red title case lettering in a custom cursive font with smooth lines which makes the heavy character look elegant and playful.
The philosophy of the Japanese company Yonex is “Contribute to the world with innovative technologies and products of the highest quality”. And they do it well because today Yonex is one of the leaders in the production of badminton and tennis equipment. The Yonex logo is a clean and stable white remark, written over a green and blue rectangle and accompanied by an emblem with the abstract “YY” monogram, standing for “Yoneyama”, the name of the company’s founder.
The New Balance logo is a symbol of innovation and heritage in the athletic world. The design features the initials “NB” in a bold, italicized font with dynamic lines that convey a sense of motion and speed. The red color of the logo signifies passion, energy, and determination, aligning perfectly with the brand’s commitment to performance and quality. New Balance, founded in 1906, has evolved from producing arch supports to becoming a global leader in athletic footwear and apparel. The company’s emphasis on combining function and fashion in its products is reflected in its logo, which is recognized worldwide. The slanted lines of the “N” and “B” in the logo are not just stylistic choices but also represent the forward momentum and progressive nature of the brand. New Balance is renowned for its commitment to producing shoes that cater to athletes’ specific needs, ensuring comfort, performance, and durability. This dedication is encapsulated in their slogan “Endorsed by No One,” which highlights the brand’s focus on real athletes rather than celebrity endorsements.
The Under Armour logo is one of the most recognizable symbols in the sportswear industry. Comprising a simple yet powerful design, the logo features a stylized “UA” monogram that forms an abstract, shield-like shape, signifying protection and performance. The black color of the logo represents strength, sophistication, and authority, aligning with Under Armour’s brand ethos of providing superior athletic performance through innovative products. Founded in 1996 by Kevin Plank, Under Armour has revolutionized the athletic wear market with its moisture-wicking fabric technology. The logo, sleek and modern, embodies the brand’s commitment to pushing the boundaries of performance gear. The intersecting curves of the “U” and “A” in the logo convey a sense of unity and resilience, characteristics that are at the core of Under Armour’s mission. Known for outfitting athletes in various sports, Under Armour’s logo is a badge of honor for those who strive for excellence and durability in their performance. The brand’s slogan, “Protect This House,” further reinforces the protective and empowering nature of the Under Armour logo.
The Nike logo, also known as the Swoosh, is an iconic symbol of athletic excellence and innovation. Designed by Carolyn Davidson in 1971, the Swoosh represents the wing of the Greek goddess Nike, symbolizing victory, speed, and movement. The sleek, curved design of the logo suggests dynamism and forward momentum, perfectly encapsulating the brand’s ethos of continuous improvement and high performance. The simplicity of the black Swoosh logo is powerful and instantly recognizable, conveying confidence and superiority. Nike, founded in 1964 as Blue Ribbon Sports, has grown into a global leader in sportswear and equipment, with its logo becoming synonymous with top-tier athletic performance. The Swoosh is more than just a logo; it is a mark of quality and a source of inspiration for athletes around the world. Nike’s commitment to innovation and design excellence is reflected in its products, from footwear and apparel to sports equipment. The brand’s slogan, “Just Do It,” further reinforces the motivational spirit encapsulated by the Swoosh, encouraging athletes to push their limits and achieve greatness.
The Adidas logo, featuring the iconic three stripes, is a symbol of quality, performance, and innovation in the sportswear industry. The current logo, known as the “Trefoil,” was introduced in 1972 and features three radiating leaves intersected by three horizontal stripes. The black color of the logo signifies elegance, strength, and authority. Adidas, founded in 1949 by Adolf “Adi” Dassler, has grown into one of the world’s leading sportswear brands, renowned for its innovative products that combine performance with style. The three stripes, originally designed for practical reasons to provide stability to the shoe, have become a distinctive and globally recognized symbol. The Trefoil logo represents the diversity and versatility of Adidas products, catering to athletes in various sports and activities. Adidas is known for its commitment to pushing the boundaries of design and technology in sportswear, ensuring that its products meet the highest standards of performance and comfort. The brand’s slogan, “Impossible Is Nothing,” reflects its philosophy of empowering athletes to break barriers and achieve their full potential.
The K-Swiss logo is a symbol of heritage, quality, and innovation in the athletic footwear industry. The design features a shield with red and blue diagonal stripes, representing the brand’s commitment to performance and style. Below the shield, the brand name is displayed in a bold, blue font, emphasizing strength and reliability. K-Swiss, founded in 1966 by two Swiss brothers, Art and Ernie Brunner, initially gained fame for its classic tennis shoes. The logo reflects the brand’s Swiss origins and its dedication to craftsmanship and precision. The shield symbolizes protection and durability, core values that are integral to K-Swiss products. Over the years, K-Swiss has expanded its product line to include footwear for various sports and activities, all while maintaining its focus on quality and innovation. The brand’s slogan, “Classic American Tennis,” highlights its heritage and enduring appeal in the sportswear market. The K-Swiss logo is a mark of excellence and a testament to the brand’s legacy of producing high-performance athletic footwear.
The Asics logo is a symbol of innovation, quality, and performance in the athletic footwear and apparel industry. The design features the brand name “Asics” in a bold, italicized font, accompanied by a dynamic swirl that represents motion and speed. The blue color of the logo signifies trust, dependability, and excellence, aligning with Asics’ commitment to providing high-quality products for athletes. Asics, an acronym for the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body,” was founded in 1949 by Kihachiro Onitsuka. The logo reflects the brand’s philosophy of promoting a healthy and active lifestyle through innovative sportswear. The dynamic swirl in the logo symbolizes the brand’s focus on continuous improvement and forward momentum. Asics is renowned for its advanced footwear technology, particularly in running shoes, which are designed to enhance performance and provide maximum comfort. The brand’s slogan, “I Move Me,” encapsulates its mission to inspire individuals to lead active and healthy lives. The Asics logo is a mark of excellence and a testament to the brand’s dedication to athletic performance.
The Solinco logo embodies the brand’s commitment to innovation and performance in the world of tennis. The design features a dynamic red swirl that forms an abstract “S,” symbolizing speed, power, and precision. The bold, italicized black font of the brand name “Solinco” underneath the emblem further emphasizes movement and agility, qualities that are essential in tennis. Solinco, known for its high-quality tennis strings and accessories, has made a significant impact on the tennis community since its inception. The red color in the logo represents energy, passion, and determination, aligning with the brand’s mission to enhance the performance of tennis players at all levels. Solinco’s products are designed with cutting-edge technology and meticulous craftsmanship, ensuring that players receive the best in terms of durability and playability. The swirl in the logo also reflects the brand’s continuous innovation and dedication to pushing the boundaries of tennis equipment. The Solinco logo is not just a symbol of a brand; it is a mark of excellence and a commitment to the sport of tennis.
The Slazenger logo is a timeless emblem of tradition, quality, and performance in the sports industry. Featuring a sleek, black panther in mid-leap above the brand name, the logo exudes power, agility, and elegance. The black panther represents the strength, precision, and speed that Slazenger aims to instill in its products. Established in 1881, Slazenger is one of the oldest surviving sporting brands, renowned for its high-quality equipment in tennis, cricket, golf, and more. The elegant serif font of the brand name “Slazenger” below the panther adds a touch of classic sophistication, underscoring the brand’s rich heritage. The logo’s design is simple yet impactful, making it instantly recognizable and synonymous with excellence. Slazenger has been the official supplier of tennis balls to the Wimbledon Championships since 1902, a testament to its enduring quality and reliability. The brand’s commitment to innovation and tradition is encapsulated in the panther logo, making it a symbol of trust and performance for athletes around the world.
The Gamma logo is a powerful representation of the brand’s dedication to advancing tennis technology and performance. Featuring a bold, italicized “G” in white within a striking red circle, the logo conveys energy, innovation, and precision. The dynamic design of the “G” suggests movement and speed, essential qualities for any tennis player. Gamma, founded in 1974, is renowned for its high-performance tennis strings, grips, and accessories, designed to enhance every aspect of a player’s game. The black, uppercase font of the brand name “Gamma” beside the emblem adds a touch of authority and professionalism, reinforcing the brand’s commitment to quality. The red circle in the logo symbolizes passion, energy, and determination, aligning with Gamma’s mission to push the boundaries of tennis equipment technology. The simplicity and strength of the logo make it easily recognizable and a trusted mark of excellence in the tennis community. Gamma’s innovative products are designed with the needs of serious players in mind, ensuring they perform at their best on the court.
The Luxilon logo is a sleek and modern symbol of innovation and excellence in tennis string technology. Featuring a stylized “LXN” in a clean, geometric font, the logo conveys precision, sophistication, and cutting-edge design. The black color of the logo represents strength, elegance, and authority, aligning with Luxilon’s reputation for producing some of the finest tennis strings in the world. Founded in 1959, Luxilon has become a trusted name in the tennis industry, known for its advanced string technology that enhances performance, durability, and playability. The minimalistic design of the “LXN” monogram reflects the brand’s focus on simplicity and functionality, ensuring that every product meets the highest standards of quality. The brand name “Luxilon” in a lighter, uppercase font beneath the monogram adds a touch of modernity and clarity. Luxilon’s strings are used by top professional players globally, making the logo a symbol of trust and superior performance. The Luxilon logo embodies the brand’s commitment to pushing the boundaries of tennis technology and supporting athletes in achieving their best on the court.
The Tecnifibre logo is a dynamic and modern representation of the brand’s commitment to excellence and innovation in the tennis industry. The design features a bold “TF” monogram in blue and red, symbolizing energy, power, and precision. The colors represent trust, passion, and performance, core values that Tecnifibre strives to instill in its products. The brand name “Tecnifibre” in a sleek, black italicized font adds a touch of modernity and agility, reflecting the brand’s forward-thinking approach. Founded in 1979, Tecnifibre has become a leading name in tennis strings, racquets, and accessories, known for its high-quality and innovative products. The “TF” monogram is designed to convey movement and speed, essential qualities for any tennis player. Tecnifibre’s dedication to continuous improvement and cutting-edge technology is encapsulated in its logo, making it a symbol of trust and excellence in the tennis community. The brand’s slogan, “Feel the Performance,” reflects its mission to provide athletes with the best equipment to enhance their game and achieve their full potential on the court.