Australian Open Logo PNG
First held in 1905, the Australian Open has become a popular tournament attracting tennis players from all over the world. The Australian Open is the youngest of the four Grand Slam tournaments, but it is also the first tennis event to be played in the rain. The Australian Open competition is held annually in Melbourne.
Meaning and history
The Australian Open is a tennis tournament with an intense history, full of ups and downs. It also had several names: from the very beginning, in 1905, it was called the Australasian Championship, the name was meant to emphasize the Union of Australia, New Zealand, and New Guinea. In 1927 the tournament was renamed into the Australian Championship, and it stayed like that until 1969, when the “Open” extension was finally added to the name.
Being the youngest guest of the four Grand Slam tournaments, the Australian Open was not the luckiest one. This championship has had the most difficult path to the top tier. For the first several decades of its history, the Australian Open has struggled a lot, not being able to compete with such huge tennis tournaments as Wimbledon, Roland Garros, and the US Open. The main obstacle to the development of the Australian Open was the remote geographical location, as back at the beginning of the 20th century, to get to Australia took a month and a half by ship, so for most tennis players it was absolutely impossible to compete in this tournament.
There were also difficulties with the time and place of the competition — for the first decades the schedule was not stable, and the tournament was held in winter, spring, and summer, in different Australian cities and twice it was even hosted by New Zealand. However, despite all the obstacles, the Australian Open managed to break into the top four of the world’s most important tennis competitions.
What is Australian Open?
The Australian Open is one of the most prestigious tournaments in the world of tennis. Among the Grand Slam events, the Australian Open, which annually opens the seasons of tennis competitions, is recognized as one of the best due to its good organization, developed infrastructure, and unique atmosphere.
1995
The old Australian Open logo was dominated by black and sunny gold. The name “Australia Open” was given in a simple sans. Only the initials were capitalized. In between the two words, a stylized player could be seen.
2007
The design grew somewhat simpler due to the fact that the black rectangle in the background disappeared. It still remained pretty cluttered, though. The figure of the player now dominated the design, while the lettering moved below.
2016
The redesign was made by Landor. As the firm explains on its official website, they decided that “taking the “A” and “O” as core components for a new visual identity” would be the most appropriate choice as the letters “convey energy and motion.”
The updated design features the large, bold initials in blue. While the shape of the “O” was regular, the “A” looked somewhat unusual as it lacked its middle bar. Below, you could see the full name of the competition in a simple sans. It was by far smaller than the initials. While the full name was still possible to make out at smaller sizes, it was not an easy task. Without any doubt, the 2016 Australian Open logo was primarily aimed at the loyal fans that did not need any explanations.
