Under Armour Logo

Under Armour Logo

At first glance, the Under Armour logo has always been what it is now – a crisscross formed by the letters “A” and “U”. However, the logotype has gone through a couple amendments before it acquired its current look.

Meaning and history Under Armour Logo

Logo Under Armour

This is the sort of logotype that is closely related to the name of the company, which, by the way, appeared due to a simple accident. Once, when Kevin Plank and his brother Bill were talking about the project, Kevin said that they could call it “Body Armor”. His brother failed to hear his words correctly – he was sure he heard “under armor”. Both the brothers were impressed by this name so much they decided they do not want to go any further.

The 1996 symbol Under Armour

symbol Under Armour

The first version of the logo was introduced in 1996, around the time that the company was created. The emblem, which appeared on the first shirt, consisted of the letter “U” vertically overlapping the letter “A”. In this way, the company’s initials created a crisscross. The overlapping parts of the letters were given in white. The word “Under” was written above the emblem, while the word “Armour” was placed below.

Current emblem Under Armour

emblem Under Armour

In the course of time, the Under Armour logo was tweaked. In the current version, the white spaces in the crisscross have become black. The ends of the crisscrossed letters acquired a more sophisticated outline. Also, the word “Under” was moved under the emblem, while the font of the wordmark has been replaced by a more unique one.

Font of the Under Armour Logo

Font Under Armour Logo

The bold sans-serif type featured in the Under Armour logo is a custom one. It is pretty legible, yet has a unique feature making it recognizable: it looks as though a small piece of the letters “D”, “E”, “A”, and “R” has been cut out where lines join.

Color of the Under Armour Logo

Color Under Armour Logo

The classic simplicity of the black-and-white color scheme is exceptionally beneficial for the type of emblem the Under Armour brand has. The contrast between black and white emphasizes the lines and the shape of the logo.