Wilson Logo

Wilson LogoWilson Logo PNG

The Wilson Sporting Goods Company is a well-known sports equipment manufacturer headquartered in Chicago, Illinois. It has been the property of the Finnish group Amer Sports since 1989.

Meaning and history

Wilson Logo history

The company traces its roots to the “Schwarzschild & Sulzberger” meatpacking company located in New York. The Wilson Sporting Goods Company was founded in 1913 under the name of Ashland Manufacturing Company to use animal by-products from its slaughterhouses.


Wilson Logo-1914

The older Wilson logo featured the lettering “Thos. E. Wilson & Co.” in white inside a long black rectangle. In the background, there was a large red “W.”


Wilson Logo-1962

The second version was utterly different. The lettering was reduced to the word “Wilson” in a bold sans serif typeface. While the font was pretty generic, the red element on top of the “I” added a unique touch.

Below and above the wordmark, there was part of a red arch. The design was placed inside a thin black border, the intricate shape of which seems to have been inspired by Wilson’s products.

1994 – now

Wilson LogoEventually, the company decided to adopt a completely different, cleaner logo. This time, nothing was left, apart from the word “Wilson.” However, the choice of the type made up for it – it was a decorative script imitating handwriting where the letters joined with each other.

The Wilson Sporting Goods Company logo can be seen in red or black.