Asics Logo

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Asics Logo
Asics is a Japanese brand of sports footwear, which was established in 1949 by Kihachiro Onitsuka. Today the brand is one of the world’s leaders in the sportswear fashion market and is highly popular in many countries across the globe.

Meaning and history

Asics Logo history

The name of the brand, ASICS, is very meaningful, it is a Latin acronym, which translates as “healthy mind in a healthy body”. Anima Sante In Corpore Sante has become the main motto of the brand, which aims to provide their consumers with products of the highest quality possible, for people to take care of their health, body and soul.
The ASICS logo was designed by a legend of typography, Herb Lubalin. It is laconic and strict, yet represents a strong brand with a unique character.
The wordmark in all the lowercase lettering is executed in custom slightly italicized typeface with bold and thick lines, which are clear and confident. The nameplate is complimented by the iconic ASICS emblem, which is placed on its left.
Asics emblem
The emblem is a smooth rounded graphical representation at the lowercase “A”. It is a symbol of dynamics and movement, progressive mind and sports.
The ASICS logo is timeless and modern and its deep blue color palette adds a sense of confidence and trust.