Probably, few of us can immediately recall 10 variants of famous logos with the image of fish. In fact, there are quite a lot of them, but for some reason, these creatures are not used in the visual identity design of large and popular companies and fancy recognizable brands. There are just several exceptions. In this article, we will point out the most interesting logos with fish and try to understand why this aquatic animal is a pretty rare thing to find in emblems.
Of course, first of all, the Symbolism of fish is closely intertwined with the water element. In a variety of mythologies, water is the initial state of all things, the source of life, and its origins. In many myths and legends, fish participate in the process of creation of the world, acting as a divine entity or its intermediary. Moreover, since water is a symbol of the feminine in many cultures, fish is also a symbol of love, fertility, and abundance.
Also Fish is one of the oldest Christian symbols. The image of a fish is closely related to the ancient acronym ΙΧΘΥΣ – “Ichthys”, which is translated as “Fish” and, in modern iteration, deciphered as “Jesus Christ the Son of God the Savior”.
As you can see, the symbolism of Fish is very deep and complex, and it is not common to use the image of this creature in its full power. Below we have gathered some interesting logos with the depiction of fish, yet almost all of them use it solely due to its graphical smoothness and graceful contours.
Barracuda Bay
The Wild yet cool and happy fish from the Barracuda Bay logo is drawn in a super bright acid-toned green yellow and pink color palette, which sets up a very positive mood. The barracuda is wearing triangular sunglasses and a sleeveless t-shirt, reminding us of hot summer days on the beach.
Bass Pro Shops
The fish from the logo of the Bass Pro Shops retailer looks super realistic. This three-dimensional element of the badge is drawn with precision to detail, emphasizing the professional field of the company and its main focus. The yellow and red medallion with the name of the brand makes up a good support for the fish emblem.
Beluga
Beluga is one of the high-end brands with the fish emblem making the main part of its visual identity. The luxury vodka producer has a laconic image of The beluga fish drawn on the top of the composition, and when placed on the bottles, the flat drawing turns into a sleek metal ornament.
Bonefish Grill
Definitely, not the kindest, but one of the most stylish logos with fish from our today list is the badge of the Bonefish Grill company. The centerpiece of the composition here is a copper-brown drawing of a fish skeleton, set in between the two parts of the wordmark, written in solid black bars of a geometric sans-serif typeface in a sleek art deco style.
Captain D’s
The Captain D’s logo also features an image of a fish. Its solid orange silhouette is drawn against a white background inside a house-shaped geometric badge with a thick blue outline, the color of the water. The bottom part of the badge features a sharp wavy contour, to enhance the river mood of the composition.
Carolina Mudcats
The visual identity of the Carolina Mudcats franchise features a strong and professionally-executed combination of a gray catfish in a black outline and an extended geometric capital letter “C” in red. The letter here also makes up a frame for the fish, which is trying to swim through it.
Cawoods
We like how designers have inscribed the image of a fish into the logo of the Cawoods brand. The small aquatic animal in plain black with thin white details is drawn above the enlarged elegant inscription, making up an extension for the elongated playful bar of the “W”.
ChristianMingle
The Christian Mingle brand uses an abstract minimalistic depiction of a fish in its logo. Drawn in of line, which crosses at the right, the fish is executed in gradient shades of gold, creating a strong accent for the simple blue lettering, and evoking a feeling of excellence and professionalism.
Cronulla-Sutherland Sharks
The shark from the Cronulla-Sutherland Sharks logo is executed in a minimalistic style with flat accents in bright blue and black. It is inscribed into a medallion with a classy triangular crest on the background and accompanied by black lettering in a progressive designer font.
FC Lorient
The FC Lorient logo, executed in a bright orange, black, and white color palette, features the shape of a traditional regular shield with arched sides. And if the top part of the crest depicts black-and-white heraldic symbols, the bottom orange segment depicts a sleek and modern image of a fish, which has its elongated and curved tail drawn as an orbit.
Fish ‘n’ Chips
Let’s play a game and see who finds a fish on the Fish’n’Chips logo first! One..two..three…Ok, here is a hint — the fish is hidden in between the bold white characters as a part of the negative space on a solid red background. Inside the “C,” you can see the tiny white and black eye. It is a very fun and interesting logo, which is full of energy and playfulness.
FishCenter Live
The visual identity of FishCenter Live is based on a background with a photograph of the aquarium rocks, which is overlapped by a drawn wordmark with a cool silver and gold fish in a stylized crown. The little fishy swims out from behind the lettering, looking up as if it saw the light above the aquarium.
Georgia Aquarium
Georgia Aquarium has a very strong and brutal logo, where the fish silhouette is inscribed into a stylized capital letter “G”, drawn in solid blue against a transparent background and surrounded by a wide blurred gray shadow. The emblem is accompanied by a semi-transparent wordmark in a geometric sans-serif typeface.
Glitch
The two parallel fish from the Glitch logo are drawn in a bright and pleasant blue and pink color palette, which adds vitality and joyfulness to the strict black wordmark, written in the title case of a classy sans-serif typeface. The lively emblem looks positive and tender, balancing the stability of the lettering.
Goldfish
The main hero of the Goldfish logo is… a goldfish! Cool and funky, it’s drawn in a three-dimensional bubbly style in the bottom right part of the badge, which is composed of smooth bold lettering enclosed into an oval frame made of yellow and orange brush strokes.
Grimsby Town
A completely different style of the fish image can be found in the logo of Grimsby Town. The heraldic emblem in the shape of a crest with the sides arched out, is set in a black-and-white color palette with just a few red details — a contour of a clipper on top, and three contoured fish, set one under another.
Gwinnett Stripers
The fish from the Gwinnett Stripers logo looks aggressive and angry. To depict the fighting spirit of the team, it was drawn in green and blue strokes with an open mouth and eyes full of strong determination with an evil flavor. The red eyes of the fish are supported by the enlarged red “Stripers” wordmark set in a bold handwritten font.
Hellfish
Another angry fish can be found on the emblem of the Hellfish, which fully lives up to the name of the brand. It is a brutal muscle orange fishy inscribed into a circular medallion with a white background and a thick black frame, where the bold red lettering is written along the right part.
Idaho Steelheads
For the Idaho Steelheads logo, the fish is drawn vertically on the background. Executed in a cold blue gray and black color palette it creates a strong image and supports the overlapping lettering, written in massive white characters in a smooth blue outline.
Indosiar
The mechanical fish from the Indosiar logo is executed in a black and red color palette with silver-gray details, which are supported by the solid silver lettering, written under the emblem in the uppercase of a geometric sans-serif typeface. This fish looks really unique and very stylish.
Jupiter Hammerheads
The Jupiter Hammerheads team logo is based on a caricature of a hammerhead shark, wearing a black cap with a blue anchor on it. The shark has its teeth naked in a creepy smile, which promises nothing good to the team’s competitors. The same J-like anchor as you see on the cap is used for the “J” in the custom cursive lettering, written above and under the shark emblem.
Long John Silver’s
A more classy image of a fish is used for the logo of the Long John Silver’s brand. It is a yellow and orange sea bass, which looks like the ones from the old-style wall panels, hanging in the interiors of fishermen. The emblem, drawn on a transparent background is accompanied by a two-leveled blue lettering in a fancy designer typeface with sharp playful tails of the bars.
Manta Air
A sleek minimalistic image of a Manta Ray is one of the main details of the Manta Air logo. It is drawn in a thick and smooth dark-blue line in the right part of the composition, just after the title case lettering, written in a modern cursive font using two shades of blue.
Marlin
The fish on the logo of the Marlin brand is drawn in thick black contours on a white background with a semi-transparent gray shadow behind and around it. The laconic image of a marlin is placed above a massive and bright lettering, written diagonally in an extra-bold and slightly narrowed cursive typeface.
Miami Marlins
A completely different marlin fish is the one from the logo of the Miami Marlins baseball club. Here is it drawn in solid black with thin blue and red details, a very refined and progressive shade, and sharpness in all elements. The image of a fish is accompanied by a wavy stitch line, resembling the one from a baseball, and a bold stylized lettering, set at the bottom.
Nokia
The Nokia logo with a fish was executed in a black-and-white color palette and featured a traditional concept, with the circular medallion in a medium-wide frame and a fish swimming out of it to the left. The bold uppercase lettering was written all around the perimeter of the frame, adding professionalism and confidence to the composition.
Pensacola Blue Wahoos
The fish from the Pensacola Blue Wahoos logo looks pretty dangerous. Executed in a gray, blue, red, and white color palette, it is drawn at the bottom of the composition, under the stylized lettering, set in the same color palette, but without any white accents. This badge is very strong and memorable.
Phish
In the Phish logo, the name of the company is inscribed into a caricature of a fish, drawn in plain black strokes against a transparent background. The interesting idea is accompanied by the air bubbles, coming out of the fish mouth, in the upper left part of the badge.
Playfish
The visual identity of Playfish is all about freshness and accessibility. The bright blue and white color palette works great both in the simple emblem with a white fish Fran on a solid blue circle, and for the lowercase wordmark, executed in a rounded sans-serif typeface, looking as friendly as the fish in the emblem.
Rybnik
The Rybnik logo is composed of two parts: a bold title case lettering in a modern sans-serif terrace with stable geometric characters; and a graphical part, executed in a traditional heraldic manner. The emblem features a crest with a rounded bottom part, colored in a tender shade of sky-blue, and decorated by the white contoured image of a fish, drawn diagonally, accompanied by two flower patterns with vignettes.
Skinport
The super progressive and tech-style logo with the fish is the one of the Skinport brand. The stylized creature in white, blue and red is drawn on a solid black background, and accompanied by a geometric uppercase wordmark in white, with the upper diagonal bar of the “K” replaced by a solid red square, resembling a lost pixel.
Snapfish
As for the Snapfish logo, it looks pretty simple and modest. Executed uh a gray and light blue color palette, the badge is composed of a stylized progressive drawing of a fish with an enlarged circular eye, and a medium-bold title case lettering, written in solid gray on the right from the emblem.
