Snapfish Logo

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Snapfish Logo
Snapfish is an online photo service, which was established in 1999 in the United States. The platform allows photo-sharing and also sells prints and home decoration items. The e-store has an international delivery service and is loved by professional and amateur photographers all over the globe.

Meaning and history

The visual identity of the online photo printing platform is stylish and modern. Its logo, composed of a recognizable emblem and a wordmark, looks fresh and has a young spirit.
The sea-blue and gray color palette of the Snapfish visual identity is a reflection of a progressive and contemporary company, which main features and creativity and imagination. The artsy essence of the business is fully represented by the logo.
The platform’s emblem depicts a stylized fish with a round eye, outlined with a thick white contour. The eye resembles a camera lens, showing the purpose of the online service.
Snapfish Logo


The nameplate is located under the emblem but on the mobile app icon it is removed and the dark gray fish is the only element, placed on a sea-blue background.
The clean lines, minimalist shapes and intense color palette of the company’s visual identity create a timeless image, which reflects the progressive and innovative service, allowing people across the globe to print their photos on all the possible surfaces.

Font

The wordmark of the online service is executed in a clean and simple sans-serif typeface, which is very similar to Brandon Grotesque Medium, a font, designed by Hannes von Dohren in 2010. It features rounded shapes and distinct straight vertical bars of the letters, which are slightly elongated, making the inscription look more traditional.
The simplicity of the font puts the accent on the emblem, emphasizing creativity and artistic nature of the platform. It evokes a sense of professionalism and reliability, reflecting various possibilities of the service.

Review

Snapfish Logo1
Snapfish is a photo-hosting service, which allows its users to create prints of their photos on different surfaces — such as cups, t-shirts, canvas, and others. The company, established by HP in 2005, has become one of the world’s most popular photo-sharing and printing platform.
Besides simple gifts and souvenirs with your photos, you can order a photo on or buy a ready-made print from a wide company’s catalog.
The website serves customers across the globe and in the USA it works closely with such huge chains as Costco, so the users can pick up their orders from there.
There is also a perfectly designed mobile application which makes the photo-sharing and printing process easier. When you download the app, you get 100 free prints from the company so you will only have to pay for the delivery.