Minnesota Wild Logo

Minnesota Wild Logo 2000Minnesota Wild Logo PNG

The Minnesota Wild logo is a perfect example of an optical illusion, when one and the same emblem may be interpreted in two ways.

Meaning and history

Minnesota Wild Logo history

2000 — 2013

Minnesota Wild Logo 2000

For their first 12 years in the NHL, Minnesota Wild used almost the same logotype as they do now. However, it can be easily distinguished from the current one because it included the name of the team at the top.

2013 — Today

Minnesota Wild logo
The Minnesota Wild logo itself is built around a forest landscape. It is the nighttime, as a star (or even a comet) can be seen in the sky. The official explanation states that it is the North Star, which is also the eye of a stylized wild animal, whose silhouette is depicted in the emblem. This small detail has a deeper meaning, as it is supposed to be a tribute to the region’s departed NHL franchise Minnesota North Stars and remind the slogan L’Étoile du Nord (from French: “The Star of the North”).

Minnesota Wild emblem

What animal is depicted in the symbol?

Minnesota Wild symbol

Due to the optical illusion, a wild animal can be seen in the logo, in addition to the landscape. Although most fans suppose it is a bear or a wild cat, the club does not give any official explanation. It just states that it is a “wild animal.” However, the rounded ear and the distinctive neck are some of the arguments in favor of the “bear” theory.


Font Minnesota Wild Logo

Thecurrent Minnesota Wild logo does not include a wordmark, while the previous one featured a solid sans serif typeface.


Color Minnesota Wild Logo

Four of the colors comprising the official palette bear poetic names: Iron Range Red, Forest Green, Harvest Gold, and Minnesota Wheat. One more official color is white, which is mostly used for the background.