Matador Logo

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Matador Logo

Matador is a multinational car tire company based in Púchov, Slovakia. It sells its products in more than 80 countries worldwide.

Meaning and history

First, let us discuss the Matador logo used by the company before 2005. While the palette and the overall style are pretty similar to the current one, there are quite a few differences.

The name of the brand features a simple bold sans serif type. All the glyphs are capitalized. To create a link with the company’s specialization, the designers have replaced the “O” with a tire. It is black, white, and grey, and it has some depth.

Also, you can come across another old version, where the “O” was not replaced with a tire. It was just a bold red glyph. In this version, the type was bolder than in the “Tire O” version.

Matador Logo

2005 logo

The new Matador logo was introduced to mark the company’s one-hundredth anniversary. It uses the heritage bright red color, which helps to establish a connection with the company’s legacy. While the tire theme is still present in the logo, it has grown by far more abstract. In fact, one can hardly guess it is a tire unless they know it. The “tire” (or half the tire, to be precise) is made up of three curves – a black, a grey, and a red one. It is placed to the left of the company’s name.

The word “Matador” now has only one capital letter, the initial. The type has been italicized and adopted a more dynamic shape. It is also more unique in comparison with the previous one.