Baby Einstein Logo

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Baby Einstein logoBaby Einstein Logo PNG

Baby Einstein is the name of an educational brand for kids, which produces various interactive and multimedia materials for the little ones. The company was established in 1996 in the United States and today it operates globally, being a part of the Kids II company.

Meaning and history

Beechcraft Logo history


The visual identity of the educational products designer and distributor is colorful and friendly. The brand’s logo perfectly reflects its purpose and the audience it is created for — the kids. Being bright and playful, it still looks stylish and modern, evoking a sense of professional approach and expertise.
The Baby Einstein logo is composed of two parts — a multicolor wordmark, which is definitely the main hero of the insignia, and a delicate but fun graphical icon, executed in black and white.
The brand decided to break the stereotypes, putting more color in the lettering and making its emblem monochrome, and it worked, as the Baby Einstein logo makes the brand stand out in the list of its competitors.
The wordmark in the lowercase is executed in a bold and playful rounded sans-serif, which looks like a handwritten text. Each letter of the inscription features its owns color, so the palette includes almost all shades of the rainbow, from red to purple.
Baby Einstein logo
The wordmark is set in two levels and has the graphical part of the logo placed on the left of the “Baby” part, above the “Einstein”. The image is a hand-drawn portrait of a boy wearing glasses and with his hair up, reminding of the famous Albert Einstein’s portrait, but executed in a funny amateurish manner.