Polaroid Logo

Polaroid Logo
Polaroid is a famous American brand of instant photo cameras, which was established in 1943 by Edwin Land.  The brand is also known for its sunglasses with polarized lenses.

Meaning and history

Polaroid Logo history


The Polaroid logo is one of the most recognizable icons of our times. It is composed of a wordmark and an iconic color spectrum emblem.
The bright and colorful rhombus consists of nine squares of different colors and is balanced by a simple and neat wordmark in black bold sans serif font.
The Polaroid Color Spectrum consists of six main colors — pink, orange, yellow, lime green, green and blue. 3 additional colors are made up by the mix of the main ones.
The Polaroid logo is a celebration of brand’s heritage of quality and innovation. It is unique and it is one of the masterpieces of contemporary brand identity design.