Turo Logo

Turo logoTuro Logo PNG

Turo is a car-sharing service, which was established in 2010 in the United States. Today the company from San Francisco is one of the national leaders in the segment and has almost 15 million users with more than 400 thousand cars in its catalog.

Meaning and history

Turo logo

The visual identity of a young and progressive American company is just an exact graphical reflection of its spirit and character. It is minimalist, contemporary, and memorable.

The Turo logo is composed of a clean and simple wordmark, placed inside a geo-metric figure with a bold black outline. The capital letters of the inscription are exe-cuted in a laconic yet stylish sans-serif typeface, which is very similar to such fonts as ITC Blair Pro Medium and The Pretender Exp Sans.

The letters in black are placed over a white background and have enough space between each other to create a light yet solid and confident feeling.

As for the main hero of the visual identity, the framing, it is composed of a horizon-tally stretched pentagon with its triangular side pointing to the right, as an arrow.

Looking like a road sign, it also represents future and movement, so here the two meanings are hidden — the “road”, transport segment of the company and its main purpose, and its spirit and progressive approach — using the latest technologies and providing their customers with the best services.