Finlandia Logo

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Finlandia logo
Finlandia is a brand of vodka produced in Finland from Finnish-grown six-row barley and glacial spring water. The brand was established in 1970 by Alko, Finland’s state-owned alcoholic beverage company. It is now owned by the Brown-Forman Corporation.

Meaning and history

Finlandia logo


Everything about Finlandia logo and its brand design is ice-related. Finland’s Thomas Wirrkala, influenced by ice, designed the bottle in it’s early days setting the precedent for quality and continued inspiration for the bottle design capturing pure natural environment.
The main element of Finlandia logo is a blue wordmark. The font used for the logo is News Gothic Bold Condensed, a realist sans-serif typeface designed by Morris Fuller Benton.
Other premium elements of the logo –  the embossed reindeer, the Midnight Sun, an enhanced color palette (blue, red and silver). It’s all is accompanied by the striking copper detailing noting ‘Vodka from the Land of the Midnight Sun’ ensuring the design stands out of the shelf and back bar.
The Finlandia logo has purity at its heart, it represents ice that appears to flow as it turns, and the natural quality of the vodka.