One of the oldest minor league baseball clubs, the Chattanooga Lookouts played their first official game in 1885. They have been playing over 130 years under their current name, with the only exception of the 1943/44 playing season.
Meaning and history
The Chattanooga Lookouts have been rather consistent in their brand identity, at least throughout the last half a century. Since 1976, their logo has experienced only one major overhaul.
1976 — 1977
1978 — 1984
1985 — 1986
1987 — 1992
1993 — Today
The following version emphasized the “lookout” theme even more. Now, the emblem featured a capital “C” with two eyes.
Colors
The palette of the Chattanooga Lookouts logo comprises red, black, and white. White dominates the emblem, and because of this, the design looks rather light and unobtrusive.