Brembo Logo

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Brembo Logo
The Brembo logo gives a hint at the type of industry the company works in. The choice of color and the unusual letters make it stand out among its competitors.

Meaning and history

Brembo S.p.A. specializes in automotive brake systems, especially for high-performance cars and motorcycles. The company is headquartered in Stezzano, northeast of Milan, Italy.
The company was founded in 1961. Originally, it manufactured disc brakes. In 1964, it started to collaborate with Alfa Romeo under a supply contract. Two years later, it started to provide Moto Guzzi with its brake components.
Brembo Logo

Primary logo

The logo can be broken down into two parts. To the left, there is an emblem featuring an open ring. It has been inspired by a difficult part of the road, a place where the quality of the products made by Brembo can be tested.
To the right, there is the lettering “Brembo” in a lowercase sans. The letters are rounded. Their shape echoes the shape of the emblem.

Emblem

In addition to the full Brembo logo described above, the company uses its shortened version. Here, you can only see the roundel emblem without the lettering. As the emblem is not recognizable enough to identify the company, this version is used only under certain circumstances.