Panasonic Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Panasonic LogoPanasonic Logo PNG

The earliest Panasonic logo, which was introduced in 1955, featured a mountain-like triangular shape in the middle of the wordmark. Since then, the emblem has undergone a couple changes.

Meaning and history

Panasonic logo history

One of the most famous and reliable electronics manufacturers, Panasonic, appeared on the international market in the 1950s, and since that time the company redesigned its logo just twice, which says a lot about its stability, confidence, and values of heritage and roots.

1955 — 1966

Panasonic Logo 1955

The very first Panasonic logo was introduced in 1955 and featured a monochrome badge with a logotype, which was split into two parts by a strong geometric symbol. Both parts of the inscription were inclined to the center, creating a sense of growth and moving up. The emblem on this logo featured a bold black triangle with a small white one in the middle and arrow-like elements on each of its angles. It was a representation of progress, diversity, and confidence in the company, which looked truly strong and remarkable. The whole badge had a thin strict black outline, repeating its contour.

1966 — 1971

Panasonic Logo 1966

The redesign of 1966 brought a new look to the Panasonic visual identity. Now the logotype in all capitals was executed in a smooth bold sans-serif typeface with soft rounded angles and clean contours. On the left from the wordmark a monochrome emblem was placed — a thin white circle on a black background, resembling the letter “N”, with a white “Panasonic” inscription in the middle. Another change was about a tagline, “By Matsushita Electric”, which was written in a lightweight sans-serif under the right part of the logo, also in black.

1971 — Today

Panasonic logo

In 1971 the logo we all can see today was introduced. A simple bold wordmark in blue or black was the only element of the new brand’s visual identity. No framing, no graphics, minimalism, and professionalism. The Panasonic logotype is written in a title-case and executed in a traditional font with thick lines, which is very similar to the Sequel Sans Black display.

Origins of the 1966 symbol

panasonic symbolOriginally, the brand name “Panasonic” was used for exported speakers, while the main brand of the parent company, Matsushita Electric, was called National. It was the National brand that first used the capital “N” symbol and the circle with two lightning bolts that later were adopted as the Panasonic logo. The circle with the lightning bolts was first used in 1937, while the “N” logo was adopted in 1959.

Font

Font Panasonic Logo

The type used in the wordmark is Helvetica Black, a classic sans-serif font. The lack of offbeat features may be interpreted as the brand’s desire to emphasize that its products are classic and reliable, providing smooth operation. We can mention, however, the “Wonders” advertising campaign of 2014 featuring a more extravagant type.

Color

Color Panasonic Logo

The current version of Panasonic logo is based on the combination of two colors: dark blue and white (for the background). The shade of blue used communicates the ideas of bright future and consistency. Alternatively, a black-and-white version may be used, as well as a combination of a brighter shade of blue with red (National Panasonic advertising campaign).