John Deere Logo

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Meaning and history

John Deere Logo history


John Deere Logo 1876
While the original John Deere logo was officially registered in 1876, it had been in use for three years by then (according to registration papers). The design featured a deer bounding over a log.
Below the deer, there was the lettering “Moline, ILL.” In addition to the factory location, these words were necessary because the plows produced by John Deere were commonly referred to as “Moline plows.”


John Deere Logo 1912
While the overall design remained pretty much the same, a lot of details were redrawn. The long slogan starting with the words “The Trade Mark of Quality” appeared for the first time.


John Deere Logo 1936
The brand’s standardization committee recommended modifying the logo to make it easier to reproduce on the products. As a result, the deer became simpler and more minimalistic. Yet, the 12-sided border that appeared around it only made the design more cluttered.


John Deere Logo 1937
The border disappeared as did “The Trade Mark of Quality” slogan. The reason why the logo was simplified could be that this was the year when John Deere widened its range of products. So, an easy-to-reproduce emblem was necessary. Another possible reason could be that 1937 was the year of the company’s 100th anniversary.
John Deere Logo


John Deere Logo 1950
The log disappeared, while the deer’s outline was redrawn.


John Deere Logo 1956
The design was further simplified by removing the slogan.


John Deere Logo 1967
Both the deer and the type grew more minimalistic.


John Deere logo
The John Deere logo was colored yellow and green. The deer was now actually leaping, not landing.

Old logo

Old John Deere logo
The very first John Deere logo stayed in use for three years. It depicted a deer leaping over a log and featured the company name vaulting over the picture. Also, there was Moline, Ill. underlying it. The second one introduced in 1910 featured the same elements, except in a more detailed fashion, plus the company’s slogan – “the trade mark of quality made famous by good implements”. In 1936, the logo took a course toward modernity. The log and the piece of landscape were gone, but the leaping deer was still there, now silhouetted. This appearance was more suitable for stenciling on the company’s produce. The slogan changed too, and now it was “quality farm equipment”. In the 1956 and 1968 versions, the slogan was gone, they had slightly different frames, antlers, and legs.

New logo

New John Deere logo
After a few more minor modifications, the logo took its current shape in 2000.
Today, the John Deere logo is a green curvilinear rectangle with a yellow inner lining. The deer is yellow too, and it has a more streamlined shape.

Symbol Logo

The John Deere logo pretty much reflects the company’s eternal rush for perfection and prosperity.

Emblem Logo

The combination of green and yellow creates a feeling of warmth and satiety, and it reflects the company’s mission – providing tools helping us to keep our dinner table laid.