Goodyear Logo

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Goodyear LogoThe Goodyear emblem is an excellent example of a logo that has stood the test of time. One of the reasons for this can be that the emblem has a very close connection to the company’s core values.

Meaning and history

Goodyear Logo history

The Goodyear Tire & Rubber Company was established in 1898 by Frank Seiberling. Today, the range of products includes a variety of tires for cars and trucks, SUVs, airplanes and more. The company is listed among the world’s five largest tire manufacturers (behind Bridgestone, Michelin, and Continental).


Symbol Goodyear
The Goodyear emblem is known under the name of Wingfoot. Take a look at a statue of the Roman god Mercury, and you will definitely notice something looking very much like the Goodyear symbol. Similar to his Greek equivalent Hermes, Mercury wore the winged shoes (talaria), which gave him speed and in this way helped him to perform his duties – he was the god of messages, trade, and commerce.
It was the company founder’s, Frank Seiberling’s idea to adopt a winged shoe as the primary emblem. When did he get this idea? As the official legend states it, there was a statue of Mercury on the stairway of the old Seiberling home in Akron. One day, Seiberling realized that the god was the embodiment of the characteristics that the products of his company were proud to possess.
At the end of the summer of 1900, he held a meeting at his company, where the idea was discussed. There were several sketches depicting different elements of the statue. Out of them, the participants chose the sketch where the winged foot of Mercury was drawn. Then, they agreed that the symbol should be placed right in the middle of the word “Goodyear.”

Evolution of the emblem

emblem Goodyear
Although the Goodyear tire logo has been essentially consistent in its main symbol, it has been actually altered throughout the company’s more than 120-year history. Probably the most notable modification has been connected with the size of the emblem – it was definitely larger when it was just introduced and reduced in size in the course of time.


The solid, bold typeface featured on the Goodyear symbol appears to be very similar to the types called Phatt Phreddy and Koloss Bold. However, in all likelihood, none of the fonts were actually used by the logo author, and he crafted the wordmark from scratch.


Color Goodyear Logo
The Goodyear logo is given in yellow at the company website. However, the logo can also be given in black and white.