CAT Logo

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CAT logo
Although the CAT logo has always been nothing more than the company name, in fact it has undergone dramatic changes throughout its more than 90-year history. The logo has been redesigned eight times.

Meaning and history

CAT Logo history

The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it.
In the 1931 logo the “wavy” effect was gone. Like the first logo, the wordmark was red on the white background, yet the very shape of the letters was absolutely different. The serif typeface looked rounded. The next year, the color scheme was replaced by the black-and-white one, while the font itself stayed the same.
The 1938 update included minor changes to the shape of the letters, while the overall design stayed almost the same. Two year later, the company experimented with the font once again, this time making the space between the letters wider.


CAT emblem
At last, in 1957 designers decided to opt for a bold sans serif uppercase typeface that somehow conveyed the idea of reliability and solidity. The font was slightly updated in 1967, while a new company emblem (so-called Block C) was placed to the left of the wordmark.


CAT symbol
The current symbol, which was adopted in 1989, features the name of the company with a yellow triangle buttressing the “A”. In addition to the logo with the full name of the company, there is also a shorter CAT logo. Itsuggests that consumers already know that “CAT” stands for “Caterpillar”.


Font CAT logo
The typeface used in the Caterpillar logo belongs to the Helvetica font family. Itis either Helvetica Inserat Roman created by Max Miedinger or Helvetica Compressed designed by Eduard Hoffmann and Max Miedinger.


Color CAT logo
The iconic combination of black and yellow has been the distinctive feature of the CAT logo since 1989. The earliest logotypes were red, while from 1932 to 1988 the company stuck to the black-and-white color palette.