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The most notable redesign of the Tefal logo took place in 2007.
Meaning and history
The original wordmark was given in solid capitals based on a square shape.
The current insignia is sleeker and more rounded looking close to the Head Pro Black font. There’s a tendency towards softer and simpler shapes, which can be seen, for instance, in the way the “a” and “f” look – each has lost an element of its traditional shape. However, the uppercase “T” looks more like that on the original logo emphasizing that both the logos belong to one and the same company.
Colors
One more way of accentuating the brand’s visual heritage is to preserve the same color. The shade of red has been only slightly modified to make the contrast brighter.
