Festool Logo PNG
Festo AG is a German manufacturer of industrial equipment and automation systems. The company was established by Gottlieb Stoll and Albert Fezer in 1925. The firm at the outset was specializing in the production of wood processing machinery. During its 90-year history, the company developed and introduced many types of tools and machinery marked by innovative technology and unique qualities. In 2000, the company’s electrical tools division was transformed into an independent firm, Festool.
Meaning and history
1925 – 1933
1933 – 1962
1962 – 1983
1983 – 1992
1992 – 2000
2000 – now
The Festo logo has been modified several times during the company’s long history. In the very beginning, the logo consisted of the partners’ names: “ FEZER & STOLL”. The first version in which the two names were united in one acronym was developed in 1933. It was a circle with the brand name “Festo” made in hand-written letters in the style of the beginning of the XX century. The prominent letter “F” had its upper bar extended upward and to the right, almost reaching the end of the wordmark.
In 1962, the company received a more modern logo, the graphics of which have never been changed since then. It was a concise wordmark with the brand name in block letters and in black colour on a white background: “FESTO”. The graphics of the letters are very close to the commercial font Venus Rising Heavy. The difference is that the horizontal bars in letters “F” and “E” are made of the same length and the upper and lower terminals of the letter “S” are bent inwards.
In 1983, the wordmark’s colour was changed to sky blue on white background without any changes to the font. At last, in 2000 the new independent brand name of the company got its own wordmark: “FESTOOL”. It has exactly the same letter graphics that had been used since 1962, but the colour was changed to a bright shamrock green tone.
The meaning of the logo today does not only comprise the names of the two company’s founders, Fezel and Stoll and the word “tool”, but also bears the association with the highest quality of the innovative machinery, its professional effectiveness and security for the customers.
