Yamaha Logo

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Yamaha Logo
Yamaha is an iconic Japanese brand of motorbikes and water transport manufacturer. The Yamaha Motor branch was founded in 1955 and gained huge respect and popularity across the world. Today the brand has more than 100 subsidiaries worldwide and is one of the most famous motorcycles manufacturers.

Meaning and history

Yamaha Logo history


The name of the brand, Yamaha, can be translated from
Japanese as a “mountain blade”, which is a reflection of the samurais’ legacy. The company’s visual identity has also always been a celebration of Japanese heritage and symbolism.
For the first decade after the company’s foundation, Yamaha Motors didn’t have a complete logo, it used the Yamaha Corporation symbol, created at the beginning of the twentieth century, which is still the basis of the brand’s visual identity.

1967 — 1980

The official Yamaha logo was designed in 1967 and featured a wordmark with an iconic symbol on its left. The logo is executed in a monochrome palette, where the black is the main color. The wordmark is written in all capital letters, using a strong sans-serif typeface with strict clear lines.

1980 — 1987

In 1980 the brand decides to lighter the emblem and switches the colors of the image and the background. The logo looks more balanced and fresh now. The wordmark’s lines are refined and the lettering is more elegant in this version.
Yamaha Logo2

1987 — 1998

In 1987 the brand uses a single wordmark for its logo. Yamaha removed the emblem in order to get a more minimalist and modern look, this concept stayed with the company for more than ten years, but the rich history and heritage came back as the main value in 1998.

1998 — Today

The redesign of the Yamaha logo, held in 1998, brings back the iconic symbol and adds color to the brand’s visual identity. The monochrome palette is replaced by red and white, which symbolize the passion and energy of the powerful company.
The wordmark, executed in a neat and confident typeface, which is close to Swiss 911 Extra Compressed, features narrowed and bold lettering, which looks remarkable in the new red color.

The symbol

Yamaha Logo1
The main element of the Yamaha visual identity is its symbol, which has been the central figure of the company’s emblem since its establishment.
The original Yamaha symbol was created in 1898 and was the most ornate and detailed of all the versions. It was composed of a Phoenix bird, which was holding a tuning fork in his mouth. The company wanted to celebrate its musical profile and decided to use the tuning fork as its trademark.
The Phoenix leaves the Yamaha emblem in 1916 and the first prototype of today’s logo is created in the same year. Three tuning forks forming a Star are executed in a monochrome palette.
Throughout the years the symbol was modernized several times, and the version of the Yamaha emblem we all know today was designed in 1964.
A few modifications were done to the symbol since that time. The lines were refined and the color palette switched to the white image on a red background.
Yamaha Logo
Today the Yamaha emblem looks three-dimensional due to the use of light gray gradient color, which is added to white. The Yamaha red is also lightened and looks more vivid and dynamic.
The Yamaha symbol is one of the strongest and most iconic images in the contemporary visual identity design. It has a lot of sense and meanings in it, being at the same time exceptionally executed with elegance, finesse, and style. It is an instantly recognizable work, which is timeless and sophisticated.
A true jewel, celebrating the brand’s legacy and success, reflecting a powerful and influential brand, that looks into tomorrow with a huge optimist and warmth.