Yamaha Logo

Yamaha LogoYamaha Logo PNG

Yamaha is an iconic Japanese brand of motorbikes and water transport manufacturer. The Yamaha Motor branch was founded in 1955 and gained huge respect and popularity across the world. Today the brand has more than 100 subsidiaries worldwide and is one of the most famous motorcycles manufacturers.

Meaning and history

Yamaha Logo history

The name of the brand, Yamaha, can be translated from Japanese as a “mountain blade”, which is a reflection of the samurais’ legacy. The company’s visual identity has also always been a celebration of Japanese heritage and symbolism.

For the first decade after the company’s foundation, Yamaha Motors didn’t have a complete logo, it used the Yamaha Corporation symbol, created at the beginning of the twentieth century, which is still the basis of the brand’s visual identity.

1967 – 1980

Yamaha Logo 1967

The official Yamaha logo was designed in 1967 and featured a wordmark with an iconic symbol on its left. The logo is executed in a monochrome palette, where the black is the main color. The wordmark is written in all capital letters, using a strong sans-serif typeface with strict clear lines.

1980 – 1987

Yamaha Logo 1980

In 1980 the brand decides to lighter the emblem and switches the colors of the image and the background. The logo looks more balanced and fresh now. The wordmark’s lines are refined and the lettering is more elegant in this version.

1987 – 1998

Yamaha Logo 1987

In 1987 the brand uses a single wordmark for its logo. Yamaha removed the emblem in order to get a more minimalist and modern look, this concept stayed with the company for more than ten years, but the rich history and heritage came back as the main value in 1998.

1998 – 2016

Yamaha Logo 1998

 

The redesign of the Yamaha logo, held in 1998, brings back the iconic symbol and adds color to the brand’s visual identity. The monochrome palette is replaced by red and white, which symbolize the passion and energy of the powerful company.

The wordmark, executed in a neat and confident typeface, which is close to Swiss 911 Extra Compressed, features narrowed and bold lettering, which looks remarkable in the new red color.

2016 – now

Yamaha Logо

The symbol

Yamaha Logo1Yamaha Logo

The main element of the Yamaha visual identity is its symbol, which has been the central figure of the company’s emblem since its establishment.