Xbox Live Logo

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Xbox Live Logo
Xbox Live is a Microsoft gaming service, which was launched in 2002. The platform was designed in order to provide Xbox console users with the latest media and online gaming options.

Meaning and history

Xbox Live Logo history


The Xbox Live visual identity repeats its mother brand logo, with the only difference — a wordmark.
The Xbox Live logo is composed of an iconic Xbox emblem with the nameplate under it. The color palette of the logo is also the same – white, green and gray.
The Xbox emblem is a white sphere with an “X” cut, from where the green light comes out. It is a futuristic and strong symbol, which is instantly recognizable all over the world.
The Xbox Live wordmark in all the capitals is executed in a fine and light sans-serif typeface with the middle mar of “B” elongated, which adds playfulness.
Xbox Live Logo
The “Xbox” part of the inscription is colored green, while the “Live” — gray. The calm yet bright color palette of the Xbox Live visual identity symbolizes progress and innovations. Green stands for growth and a new life, while gray adds a sense of stability and reliability. White — is a commonly known symbol of unity and loyalty.