Woolrich Logo

Woolrich logoWoolrich Logo PNG

Woolrich is an outdoor clothing company based in Pennsylvania, US. The company was founded in 1830 by John Rich and Daniel McCormick. It is known as the country’s oldest manufacturer of outdoor wear.

Meaning and history

Woolrich was founded in 1830 by John Rich and Daniel McCormick in Plum Run, Pennsylvania. The company’s origins trace back to a woolen mill that produced fabric for clothing and blankets. Over the years, Woolrich gained a reputation for creating high-quality woolen products, becoming a staple in American households. The company supplied blankets to soldiers during the Civil War and outfitted workers in the expanding railroad industry. These early achievements set the stage for Woolrich’s long-standing tradition of durability and comfort.

Throughout the 20th century, Woolrich continued to innovate and expand its product line. The company introduced the iconic Woolrich Arctic Parka in the 1970s, designed to withstand extreme cold conditions. This parka became a symbol of rugged outdoor wear and solidified Woolrich’s status as a premier outdoor apparel brand. The company also played a significant role in popularizing the buffalo check pattern, a distinctive red and black plaid that became synonymous with outdoor style. Woolrich’s commitment to quality and craftsmanship earned it a loyal customer base and numerous industry accolades.

Today, Woolrich stands as one of the oldest outdoor clothing brands in the United States. The company’s dedication to innovation and quality has allowed it to maintain a strong market presence. Woolrich’s products are known for their blend of traditional craftsmanship and modern functionality, appealing to a diverse range of customers. The company continues to expand its global reach, with flagship stores in key cities and a robust online presence. Woolrich’s enduring legacy is a testament to its ability to adapt to changing market trends while staying true to its heritage of quality and durability.

What is Woolrich?
Woolrich is an iconic American outdoor clothing company founded in 1830. Specializing in high-quality woolen garments, the brand is known for its durable and stylish outdoor apparel. With a global presence, Woolrich remains a leader in the outdoor clothing industry, offering a wide range of products for outdoor enthusiasts.

The Logo

Woolrich Logo

The Woolrich logo features the name of the label in a generic sans with classic proportions. The Spartan style of the wordmark seems to echo the designs of the products offered by the brand. Woolrich is known for the unpretentious and utilitarian products.

We can also say that today fashion houses tend to opt for more austere logotypes than they used to several decades ago. Think of the Hugo Boss logo or the Avon logo as examples of this tendency.


Woolrich symbol

In addition to the wordmark, the brand also uses a pictogram. It is a large square broken down into four smaller squares.