Air Jordan (Jumpman) Logo

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air jordan logo

The brand Air Jordan is renowned for its contribution to the design of basketball footwear. It is owned by Nike, and it continues to generate new design ideas every year.

Logo history

air jordan logo history

The origins of the Jumpman logo can be traced back to a photoshoot for Life magazine that took place not long before the 1984 Olympic Games. The photoshoot took place before Michael Jordan signed with Nike.
There are at least two people claiming that authorship of the logo.
The first one is Jacobus Rentmeester, the photographer who made the shot for the Life magazine, with Jordan in a Team USA Olympic outfit. This shot was staged. The pose looked more like a ballet technique (grand jeté) than a movement from Jordan’s jumping style. In fact, it could hardly be described as a basketball move at all.
In 1985, Jordan repeated the same pose – this time, in a pair of Nike shoes. Rumor has it that the designer of the Air Jordan 1, Peter Moore, was originally going to use the Life magazine version for the logo but wasn’t able to do so due to copyright issues. So, he licensed the shot for $150 before Nike recreated the jump and turned it into a poster.
How can you distinguish between the two versions? On the Nike’s shot, the player has an outstretched back hand, while on Rentmeester’s version, the hand is bent.
Anyway, the actual emblem was drawn in 1988 by Tinker Hatfield based on Peter Moore’s sketch idea.
The first shoe to carry the logo was the Air Jordan III (1988). Originally, the brand was going to use the Jumpman logo for sports apparel or shoes only, while more upscale collections were to go without it, according to Jordan’s agent David Falk. Yet, the emblem was such a success that it was impossible to imagine the sneaker without it.
Air Jordan Logo history

Shape and colors

colors air jordan logo

Mikhail Jordan’s jump has become imprinted in the history of the company and the brand for eternity. The black silhouette of a jumping man with a ball in his hand conveys a sensation of elegance, excellence, and determination. It continues to inspire the brand’s fans and basketball players all over the world. Many people say that the logo has pretty much embodied Mikhail’s strong will and somewhat enigmatic personality.

Symbol

air jordan symbol
Over the three decades of the “Jumpman’s” existence, it has undergone many transformations and has expanded to other categories of wear, including sneakers, socks, hats, T-shirts. In fact, the Jumpman is not a pioneer logo within the brand. It was preceded by Peter Moore’s Air Jordan symbol, which featured a basketball and wings lifting it.