Coach Logo

Coach logoCoach Logo PNG

Coach, Inc. is a renowned manufacturer of leather products, which include footwear, handbags, wallets, briefcases, etc. It started off in 1941, in New York City, as a family business.

What is the symbol for Coach?
The symbol of the luxury leather accessories brand Coach, a man on a carriage with two horses, has been present on its logo since Brandon’s foundation at the beginning of the 1940s. The elegant and slightly old-school image represents the high level of the company’s products and sophistication and the good taste of its customers.

Meaning and history

Coach Logo history

The brand, which started in 1941 as Manhattan Leather Bags, got the inspiration for its first collection in sports. The bags, created by the today-famous fashion house, were resembling baseball gloves and executed of the highest-quality materials.

The Coach logo hasn’t changed much throughout the years. There was only one redesign, which took place in 2013, and it was more a refinement of the iconic badge, introduced in 1941.

1941 – 2013

Coach Logo 1941

The Coach logo from 1941 was composed of a boldly outlined serif inscription in all capitals, placed above the “EST. 1941” datemark and enclosed in a rectangular frame with its corners arched to the inside. The badge was placed between the monochrome emblem above it and the “New York” tagline in all-caps under it.

The emblem depicted a man on a carriage with two horses. It was enlarged, so could be seen in detail. The drawing was clean and professional, showing the fundamental approach of the brand and its value of quality.

2013 – Today

Coach logo

The redesign of 2013 simplified and clean the original logo of the fashion brand, keeping the main attributes untouched but refining their contours. The text part of the logo was minimalists to only “Coach” inscription, executed in an extra-bold font with thick letters and elongated serifs. The typeface of the brand’s wordmark is pretty close to Speakeasy Modern, yet with its lines modernized.

Today there are two versions of the logo in use by the brand. The first one is composed of an I framed logotype placed under a black-and-white emblem, which still depicts a carriage with two horses, but with their contours modified. As for the second version, it is a wordmark enclosed in a frame, repeating the shape of the one from the previous logo.


coach symbol

The current Coach logo has been around since 2007. It appears on all products manufactured by the company. Although the new design has a greater degree of modernity, it has inherited the elegance of the previous one and symbolizes prestige, wealthy, and perfection.


coach emblem

The iconic horse-and-cart emblem of the Coach logo portrays the products’ high quality and beauty.


shape coach logo

The current Coach logo has inherited the horse-and-cart element from its predecessor. However, it is much smaller in size as compared to the acronymic part of it – the company name written in huge bold caps.


colors coach logo

The Coach logo is entirely black, and the color represents excellence, prestige, and well-being.


font coach logo

The company name is written in the company’s signature typerface, which has proved to be quite attractive and effective.

Do all Coach bags have the logo inside?
One of the ways to distinguish a real Coach bag from a fake one is to check whether there is a brand logo inside the product, as all the authentic Coach bags do have one, followed by a serial number.

Did Coach change their logo?
Coach is one of the brands, which value its heritage above all, and prefers to work with original ideas, rather than experimenting. Hence, the only redesign of the Coach logo was held in 2014, with the initial logo of the brand, created in 1941, only slightly refined. The redesign has switched the typeface of the uppercase lettering to a more modern one, and redrawn the iconic emblem with more distinctive contours, with the framing of the logotype completely removed from the composition, along with the datemark.

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