Mobil Logo

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mobil logo
The US oil leader Mobil has been one company with Exxon since 1999. It has had several emblems throughout its long history.

Meaning and history

Mobil logo history

The Pegasus that can be seen on the current Mobil logo has been the company’s symbol since 1911. It has been present on virtually every emblem the company has ever used. However, the wordmark itself has changed several times.
From 1931 to 1955 there were two versions of the insignia: “Mobiloil” and “Mobilgas”. In 1955, the simple “Mobil” wordmark was adopted, which was placed inside a shield shape.
In 1964 a new Mobil logo was created by Tom Geismar who worked for the Chermayeff and Geismar advertising group. It has been in use for more than half a century.


Font of the Mobil Logo
One of the most characteristic features of the wordmark is its minimalistic sans-serif font. The first letter of the company’s name is capitalized.


Color of the Mobil Logo
The characteristic red-and-blue color scheme of the Mobil logo has stayed basically the same since 1932, except for slight alterations of the shades of these colors.