Caterpillar Logo

caterpillar logo
Caterpillar Inc. is an American manufacturer of mining and construction equipment. It is located in Peoria, Illinois, and it is well known both in the U.S. and overseas.

Logo History

Caterpillar logo history

Throughout the company’s history, the Caterpillar logo has been nothing less that the company name. The first logo was introduced in 1925 and was used until 1931. It was the name of the company written in a bold and wavy typerface to symbolize either a crawling caterpillar or a waved patch of virgin land, where a new object was to be erected. The font has changed about six times ever since until the current one was introduced in 1989.


caterpillar emblems
One of the most attractive logo concepts was created more than a decade before the “crawling” Caterpillar logo was introduced. It featured the word “Tracklayers” inside a caterpillar track. Why “Tracklayers”? This is exactly how the C. L. Best Tractor Co. called their machines, while Hold called theirs “Caterpillars.”

Corporate symbol

caterpillar symbol
Interestingly enough, the company did not have an official corporate logo until 1967. It was then that the so-called Block C emblem was introduced. It did not comprise the company name, just a stylized white “C” on the black background. The letter consisted of three parts (half a circle and two quarters of a circle).

Shape shape caterpillar logo

Today’s Caterpillar logo is the same old company name with a yellow triangle buttressing the letter “a” (the first one). Another version features just the first syllable – “CAT” featuring the triangle. The memorable “CAT” logo appears on the company’s products and it has pretty much contributed to its success.


colors caterpillar logo
The yellow triangle expresses optimism, support, energy, and joy. The black color symbolizes perfection, elegance, and power.


font caterpillar logo
The logo uses ahevletica font., which has undergone a minor modification.