Gordons Gin Logo

Gordons Gin Logo
Gordon’s is a brand of London dry gin first produced in 1769 by Alexander Gordon. Now owned by British beverage company Diageo. Gordon’s Gin is considered to be one of the first gins to be mixed with tonics.

Meaning and history

Gordons Gin Logo


The Gordon’s logo is bold, distinctive and contemporary. It consists of a hand drawn wordmark and a boar’s head emblem.
The symbol has a strong historical connection to the founder’s family, and is a long-standing icon for the brand. According to legend a member of Gordon family saved the King of Scotland from the animal while hunting. With the latest brand’s redesign the boar logo has been made more visible.
The Gordon’s logo color palette makes it bright and fresh – black fine lines of the wordmark and symbol with green details on the white background – reflecting the worlds favorite gin tonic cocktail.