Tanqueray Logo PNG
Tanqueray is a British brand of gin, first distilled by Charles Tanqueray in 1830, in London. It is now owned by Diageo Group and produced in Scotland. In 2016 Tanqueray gin replaced Beefeater as the number one global seller.
Meaning and history
Tanqueray is certainly one of the most popular gin brands in the world. Currently, the enterprise “Tanqueray”, founded in 1830, is part of the British concern “Diageo”, the world’s second alcoholic beverage company by capitalization. By the way, in 2016, Tanqueray gin became the world’s best-selling gin. Until now, the drink of this brand is considered the standard of classic gin.
The company was founded in the first half of the 19th century by a young man named Charles Tanqueray. The family of hereditary clergymen moved to London from France in the 18th century. For everyone in the family, Charles’s passion for the production of alcoholic beverages was, to put it mildly, incomprehensible. However, this did not prevent the young man from opening a distillery in Bloomsbury in 1830. It quickly became popular due to the excellent quality of the drinks.
The gin was sold to local consumers and exported to other countries. In 1898, Tanqueray merged with Gordon & Co. Until 1941, the production of Tanqueray was located in London, and after the destruction of the plant capacity was moved to Scotland, Cameron Bridge. After a while, the brand was bought by the American alcoholic beverage giant Diageo.
Tanqueray is not just about gin. It’s also about style and quality. The distinctive bottle shape has contributed to its continued success in the market – its design is based on 19th-century fire hydrants in London.
???? – Today
Tanqueray’s logo is not the most recognizable element in the trinity of brand elements, (logo, color and typeface), its colors are. Tanqueray gin is known for its green-white-red tricolor. The green bottle and its red seal – a familiar sight amongst the other bottles of spirits.
The bottle, which is meant to resemble a 1920s cocktail shaker, was designed in 1948. The red seal with the “T” is Mr Tanqueray the elder’s signature. The Tanqueray T-seal resembles a real wax seal and strengthens the bottle’s superiority.
One more Tanqueray logo detail is a small silver coat of arms depicting a pineapple and two axes. The axes symbolize the Tanqueray family’s involvement in the third crusades, and the pineapple represents a nod to Victorian opulence, it is also known as the historic symbol of hospitality and warm welcome.
The wordmark is executed in bold black cursive on the white background, and it’s look and design are quite simple.
The Tanqueray logo shows its Britishness, class, timelessness and confidence.
