Tang Logo PNG
Tang, a renowned beverage brand, is owned by Kraft Foods. This company is famous for its instant drink mixes, particularly the orange-flavored Tang, which has become synonymous with breakfast drinks in many households. Kraft Foods operates on a global scale, ensuring that Tang is available in various markets around the world, including significant presences in North America, South America, and parts of Asia.
Meaning and history
Tang was invented in 1957 by General Foods Corporation chemist Dr. William A. Mitchell. Originally developed as a breakfast drink that could be conveniently stored and easily prepared, it gained popularity when NASA chose Tang for its space missions in the 1960s, highlighting its convenience and longevity. Over the years, Tang has celebrated numerous achievements, including becoming a staple in American households and expanding its market to over 30 countries. The brand has also diversified its flavor offerings beyond the classic orange to include varieties like mango, pineapple, and cranberry. Today, Tang continues to hold a strong market position, with ongoing innovations in flavors and packaging to appeal to a new generation of consumers.
What is Tang?
It’s a flavored drink mix brand owned by Kraft Foods. Known for its iconic orange flavor, Tang offers a variety of fruit-flavored beverage options. It enjoys widespread popularity across diverse global markets, catering to tastes in over 30 countries.
1957 – 1963
The 1957 Tang logo is characterized by its bold, retro design, reflecting the branding aesthetics of the late 1950s. The word “Tang” is prominently displayed in large, uppercase letters with a slight tilt, conveying a sense of dynamic movement and modernity. The font used is thick and blocky, making the brand name easily readable and memorable. The color scheme includes a vibrant orange backdrop, symbolizing the citrus flavor of the drink, and white lettering, which provides a striking contrast that enhances readability. Additionally, the word “Instant” is placed above “Tang” in a smaller, bold font, while “Breakfast Drink” is situated below, emphasizing the product’s convenience and intended use. The overall design is simple yet effective, capturing the essence of the brand and appealing to consumers seeking a quick, refreshing beverage.
1963 – 197?
The 1963 Tang logo introduces a refreshed look while staying true to the brand’s established visual identity. The word “Tang” is still the central focus, presented in large, bold, uppercase letters. The font has been updated to a more modern, sans-serif style, reflecting the design trends of the 1970s. A significant change is the addition of a bold, black outline around the white letters, creating a striking contrast against the orange background. This outline adds a sense of structure and solidity to the logo. The words “Instant Breakfast Drink” remain an essential part of the design, now positioned more cohesively with the brand name to create a unified visual flow. The overall look is clean, vibrant, and instantly recognizable, reinforcing Tang’s position as a convenient and flavorful beverage choice.
197? – 1978
The Tang logo from the 1970s embodies a classic, bold design that reflects the brand’s strong presence in the market. The logo features the word “Tang” in large, white, uppercase letters, set against a vibrant green background. The font is thick and blocky, exuding a sense of robustness and reliability. Below the main text, the phrase “Instant Breakfast Drink” is displayed in a smaller, orange font, emphasizing the product’s convenience and appeal as a quick, energizing start to the day. This early logo captures the essence of the era with its straightforward and confident design, making it easily recognizable and memorable for consumers.
1978 – 1990
The 1978 Tang logo takes a slight departure from its predecessor with a more streamlined and modern look. The text “Tang” remains prominent but adopts a more refined font with a smoother, less blocky appearance. The color scheme shifts to a bold, eye-catching red, which stands out starkly against any background. The simplicity of this design ensures that the brand name is the focal point, with no additional text or imagery to distract from it. This version of the logo marks a transition towards a more contemporary aesthetic while maintaining the brand’s strong identity.
1987 – 199?
In 1987, Tang introduced a logo that emphasizes sleekness and modernity. The word “Tang” is rendered in a bold, black font with clean, sharp lines, giving it a contemporary and sophisticated feel. The use of black and white creates a striking contrast that makes the logo visually appealing and versatile across different media. The addition of the word “BRAND” in small, understated text below the main logo signifies a focus on brand identity and recognition. This iteration of the Tang logo reflects the company’s evolution and adaptation to changing design trends while maintaining its core brand elements.
1990 – 1995
The Tang logo from 1990 features a more playful and dynamic design. The text “Tang” is written in a cursive, italicized font, giving it a sense of movement and energy. The color scheme shifts to a warm, inviting orange, which evokes the refreshing citrus flavor of the product. This logo exudes a sense of fun and liveliness, appealing to a younger audience and reinforcing the brand’s association with enjoyment and vitality. The casual, handwritten style of the font adds a personal touch, making the brand feel more approachable and relatable.
199? – 2001
In 1990s, Tang’s logo adopts a more whimsical and child-friendly design. The word “Tang” is displayed in a bubbly, rounded font, giving it a playful and friendly appearance. The letters are slightly tilted and uneven, adding to the casual, informal feel of the logo. This version uses a simple black outline, making it easy to reproduce in various colors and backgrounds. The logo’s simplicity and charm make it appealing to children and families, aligning with the brand’s goal of being a fun, enjoyable drink for all ages.
1995 – 2007
The Tang logo used between 1995 and 2007 features a modern and vibrant design. The word “Tang” is set in a bold, white font against a wavy, green background, giving the impression of movement and freshness. The green backdrop suggests natural ingredients and a refreshing taste, while the clean, white text ensures readability and impact. This logo effectively combines modern design elements with a sense of freshness and vitality, appealing to health-conscious consumers and reinforcing Tang’s image as a revitalizing beverage.
2001 – Today
The 2001 Tang logo is a striking and energetic design that captures the brand’s lively spirit. The word “Tang” is displayed vertically within a green rectangular frame, with an exclamation mark made of orange splash elements extending from the frame. This dynamic composition conveys a sense of excitement and refreshment, reminiscent of the product’s burst of flavor. The use of green and orange reinforces the brand’s association with citrus fruits and natural ingredients, making it visually appealing and instantly recognizable.
2007 – 2015
In 2007, Tang introduced a sleek and modern logo with a refined aesthetic. The word “Tang” is presented in a bold, white font against a green, wave-like background. The flowing shape of the background adds a sense of motion and fluidity, reflecting the refreshing nature of the drink. This design emphasizes clarity and simplicity, making the logo easy to recognize and remember. The combination of green and white conveys freshness and purity, aligning with the brand’s image as a revitalizing and health-conscious beverage.
2015 – 2018
The 2015 Tang logo is a contemporary design that emphasizes freshness and vibrancy. The logo features the word “Tang” in a bold, white font, set against a dynamic green background that curves and flows, giving the impression of movement. This design suggests the lively and refreshing qualities of the drink. The green color palette is indicative of natural ingredients and a healthy, revitalizing product. This version of the logo is sleek and modern, making it easily recognizable and appealing to a broad audience. The overall design conveys a sense of energy and excitement, aligning with the brand’s image as a fun and invigorating beverage.
2018 – 2020
The Tang logo introduced in 2018 embraces a more natural and organic look. The word “Tang” is set in a bold, white font against a textured green background that resembles a leaf. This design highlights the brand’s emphasis on natural ingredients and a healthier product image. The textured background adds depth and a tactile quality to the logo, making it visually interesting and appealing. The use of green reinforces the brand’s connection to nature and freshness. This logo effectively communicates Tang’s commitment to providing a refreshing and natural beverage, appealing to health-conscious consumers.
2020 – Today
The leaf design Tang logo is a creative and eco-friendly representation of the brand. The word “Tang” is displayed in a bold, white font set against a green leaf background, symbolizing the natural and organic elements of the drink. This design emphasizes the brand’s commitment to using natural ingredients and promoting a healthier lifestyle. The leaf background adds a unique and distinctive touch to the logo, making it stand out among other beverage brands. The overall design is fresh, modern, and environmentally conscious, aligning with Tang’s image as a revitalizing and natural beverage.
