Sonia by Sonia Rykiel Logo

Sonia by Sonia Rykiel Logo
Sonia Rykiel was a French fashion house, a symbol of the spirit of Parisian 1960s rebellion. The brand went into liquidation in 2019 after the search for a buyer failed.

Meaning and history

Sonia by Sonia Rykiel Logo


We cannot say there was anything unusual in the design of the Sonia by Sonia Rykiel logo. The wordmark was dominated by the word “Sonia” in the Helvetica type featured in thousands of other logotypes (for instance, the Fendi logo).
Below, you could see the words “By Sonia Rykiel” in a lighter, more transparent type. The name of the parent brand was smaller than the word “Sonia” above.