Fendi Logo

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Fendi Logo
Fendi is a renowned Italian fashion house founded by Eduardo and Adele Fendi. Founded in 1925, it produces handbags, apparel, wallets, sunglasses, perfumes, and other luxury stuff.
FENDI logo history

The Fendi logo is a combination of two ‘F’s – one upright and the other one upside down. The wordmark is written in capital letters and uses Hevletica font. The logo was designed in 1965 by Karl Lagerfeld, at that time a young designer from Paris, and now the company’s artistic director. The emblem is represented in the black color, which symbolizes elegance, excellence, integrity, and supremacy. The Fendi logo appears on all Fendi merchandise.


fendi symbol
In addition to the “double F” logotype, which is also known as inverted “Zucca”, the brand has a script logo. The font featured on the wordmark is Helvetica Bold. This is a grotesque sans serif typeface developed by Eduard Hoffmann and Max Miedinger and published by the Linotype type foundry. Interestingly enough, the letter “F” on the “double F” emblem is different than the one sported on the script logo.

Logo bags

fendi logo bagsThere are several ways the Fendi logo can be featured on the bags. The most obvious one is on the clasp. Being the most eye-catching place for the logotype, it is not the only one. There are quite a few bags sewn from the material, where the letters “FF” create a pattern. In this case, it is even hard to calculate how many times the logo is replicated. And, of course, we should mention the inner lining of the bags.

Logo bracelet

fendi logo braceletFendi logo bracelets vary in the width, structure, and material. Wide metal bracelets with a big “FF” logotype are rather popular. One could also find a wide white bracelet with a black wordmark reminding a stencil. The company also sells chain bracelets, where letters of the brand’s name can be seen on the charms. In case of leather bracelets, the emblem is often placed on the clasp.
Fendi Logo