Sabra Logo PNG
Sabra Dipping Company, LLC is a leading producer of Mediterranean-style dips and spreads. Owned by two major entities, PepsiCo and the Strauss Group, each holding a significant stake, Sabra is renowned for its wide range of products including its flagship, hummus. The company operates extensively across the United States, with its headquarters in White Plains, New York, and a large manufacturing facility in Chesterfield County, Virginia.
Meaning and History
Sabra was founded in 1986 in Queens, New York, by Zohar Norman and Yehuda Pearl, who aimed to introduce Mediterranean-inspired dips to a wider American audience. The company’s growth trajectory skyrocketed, especially after it formed a partnership with Strauss Group in 2005, a move that enhanced its product innovation capabilities. In 2008, PepsiCo joined as a partner, creating a powerful platform that propelled Sabra into new markets and diversified its product lines significantly.
Throughout its history, Sabra has achieved numerous milestones, including becoming the best-selling hummus brand in the United States and expanding its product range to include other dips like baba ghanoush, tzatziki, and guacamole. Sabra’s commitment to sustainability is evident in its operations, including running a LEED-certified manufacturing plant. As of now, Sabra continues to hold a commanding position in the market, leading innovation in healthy, plant-based snacks and committing to environmentally friendly production practices.
What is Sabra?
It is a dynamic food company specializing in Mediterranean dips and spreads, particularly known for its high-quality hummus. Sabra’s popularity stems from its focus on healthy, flavorful products that cater to a growing consumer interest in plant-based and Mediterranean diets.
1986 – 2010
The first logo of Sabra, showcases a unique design that reflects its Middle Eastern roots with a rustic charm. This logo features a simplistic rectangular backdrop in a muted yellow, overlaid with the brand name “Sabra” in a whimsical, handwritten style. The font is casual and playful, suggesting a friendly and approachable brand. Beneath the brand name, a red banner with the phrase “Authentic Delights” adds a pop of color, indicating the authenticity and the quality of the products. The overall design is straightforward yet memorable, effectively communicating the brand’s commitment to traditional, genuine flavors in a compact and attractive visual format.
2010 – 2018
The second logo from Sabra evolves significantly from its predecessor, adopting a more modern and vibrant aesthetic. This logo features the brand name “Sabra” in a rich, deep red color, utilizing a flowing, cursive script that suggests elegance and fluidity. The standout element is the stylized sun above the brand name, rendered in a golden yellow with a spiral at its center, symbolizing energy and vitality. This sun motif is not only eye-catching but also conveys a sense of warmth and natural goodness, aligning with the brand’s focus on fresh, wholesome ingredients. The overall design is sleek and contemporary, reflecting the brand’s growth and its adaptation to current consumer preferences.
2018 – Today
This iteration of the Sabra logo further refines its visual identity, incorporating elements from its previous versions into a more cohesive and striking design. Here, the brand name “Sabra” is displayed in a bold, rounded typeface with a subtle gradient from dark to lighter red, giving it a dynamic, three-dimensional appearance. Above the brand name, the sun motif has been stylized further into a more abstract and artistic form, with the spiral more pronounced and the rays transformed into minimalist orange and yellow dashes. This logo represents a blend of tradition and modernity, with the abstract sun symbolizing innovation and creativity in the brand’s approach to producing flavorful, quality products. The design is clean, modern, and highly recognizable, suited for a brand looking to stand out in the global market.
