Powerade Logo PNG
Powerade is an American brand of energetic beverage, produced by Coca-Cola since 1988. Known for sponsorship of numerous world’s sports events, Powerade is widely recognizable and loved across the globe.
Meaning and history
Powerade is one of the most famous isotonic drink brands in the world. In addition, Powerade is the official sports drink of the FIFA World Cup and European Football Championship. And Powerade also supports the Olympic Movement and has the status of the Official Sports Drink of the Olympic Games. That’s quite a lot of regalia for a relatively young brand, isn’t it?
So, it all started in the 1980s, when Coca-Cola decided to follow a new trend in the world of soft drinks and create its own isotonic.
In general, the history of isotonic drinks began in 1965, when the coach of the University of Florida sports team Dwayne Johnson together with Dr. Robert Cade created the first sports drink, which is designed to compensate for the loss of fluid by the body of athletes along with sweat and to support muscle function during sports training. However, drinks of this kind were hard to find on supermarket shelves.
And Coca-Cola decided to occupy this niche. Thus, in 1988, by the opening of the XXIV Summer Olympic Games held in Seoul, the company released an isotonic drink “Powerade”.
A year later, in 1989, Powerade became the official sports drink of FIFA and remains so to this day. But that’s not all of the brand’s achievements. Powerade is also the official sports drink of NASCAR, the U.S. Olympic team, the English Football League, the Australian Football League, the Australian Rugby League, the PGA Tour, the National Collegiate Athletic Association, and many soccer clubs.
The Powerade visual identity is as strong and confident as the brand itself. Built on a color contrast, the Powerade logo makes the brand look powerful and energetic.
1988 – 1990
The very first Powerade logo, designed in 1988, was pretty different from the emblems we can see today. First of all, because of its color palette, which consisted of red and green, with some yellow and blue details. The logo featured a diagonally placed red lettering in a strong bold sans-serif font, and a red emblem depicting a running man placed above the wordmark. Both elements were set on a green and blue background, representing grass and sky, and some red and yellow touched were added around the runner as a reflection of speed and dynamics.
1990 – 1994
The redesign of 1990 introduced a new color palette for the Powerade visual identity — monochrome and blue, with the black trapezoid and white lettering on it placed on a bright blue background. The inscription was executed in a slightly italicized geometric serif typeface, with the letter “A” written in the lowercase and having a horizontal line above it.
1994 – 2009
In 1994 the logo was changed again, gaining a sleek contemporary emblem. The new insignia was executed in black and placed on a white background, having its uppercase logotype written in an extended sans-serif typeface with an open contour of the “P”. The emblem, placed above the lettering, featuring a stylized letter “P” executed in one curved line with sharp ends.
2009 – 2019
The refinement of the Powerade logo, held in 2009, brought a minimalist approach to the brand’s visual identity. The emblem was removed, and now the insignia featured only a strict massive logotype written in black. The inscription was executed in a square and bold sans-serif typeface, with the letters “P” and “R” contours slightly open. It was a powerful and brutal wordmark, representing strength and determination.
2019 – Today
The Powerade logo history can be divided it two periods 1988 — 1994 when the brand was trying to find its signature style and 1994 — Today when the design was only being refined and slightly modified.
The current Powerade logo is composed of a wordmark located on a black background, but there is also an older version in use, with the blue emblem.
The Powerade inscription in all capital letters is executed in a modern and bold sans-serif typeface with sharp angles, which make the wordmark look strong and masculine. It is a perfect reflection of the brand’s name, as it evokes an instant sense of power.
The monochrome palette of the Powerade logo is a great addition to the visual identity of a strong and dynamic brand. It shows the reliability and authority of the company, as well as making the logo look timeless and stylish.
The older versions of the Powerade logo featured two styles of emblems, both in a bright blue color. The arrow, placed beyond the second part of the wordmark, was a representation of moving into the future, while the stylized swirl, located above the lettering, celebrated balance and inner power.
