P&G Logo

P&G Logo

The earliest P&G logo appeared in 1851. It was a very simple cross, which we may hardly percept as a commercial badge today. However, even in this “primordial” form it did serve the purpose of identifying the company. The barge workers working on the Ohio River used the cross to mark cases containing P&G star candles, and the company eventually gave it the status of its official trademark.

Meaning and history

P&G Logo history

In 1845 a new emblem, depicting a single star in a circle, was created. It was nearly as crude as the first one, and was replaced by a new one in 1859. This time, there were 13 stars (symbolizing the 13 original colonies) and a moon in a round shape. In 1875 the logo was given a facelift, as a result of which it became more transparent.

The “Moon” logo underwent a series of modifications in 1882, 1890, 1930, and 1985. Subsequently, the company had to phase out the man in the moon logo because it was rumored to include Satanic symbols. The company adopted a simple wordmark, which was changed in 1995 and 2003. In 2013 the wordmark was placed in a circle shape.

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Font P&G Logo

The P&G insignia features a minimalistic serif type (presumably, Helvetica). Both the letters are capitals and are italicized.


Color P&G Logo

The standard wordmark features a dark shade of blue and the white background, while the more intricate corporate logo includes several shades of blue, which are used as a background for the white letters.