P&G Logo

P&G logoP&G Logo PNG

The earliest P&G logo appeared in 1851. It was a very simple cross, which we may hardly percept as a commercial badge today. However, even in this “primordial” form it did serve the purpose of identifying the company.

Meaning and history

P&G Logo history

1845 – 1853

P&G Logo 1845

The barge workers working on the Ohio River used the cross to mark cases containing P&G star candles, and the company eventually gave it the status of its official trademark.

1853 – 1859

P&G Logo 1853

In 1853 a new emblem, depicting a single star in a circle, was created.

1859 – 1875

P&G Logo 1859

This time, there were 13 stars (symbolizing the 13 original colonies) and a moon in a round shape.

1875 – 1882

P&G Logo 1875

In 1875 the logo was given a facelift, as a result of which it became more transparent.

1882 – 1890

P&G Logo 1882

The “Moon” logo underwent a series of modifications in 1882, 1890, 1930, and 1985.

1890 – 1930

P&G Logo 1890
In 1890 the circular badge gained a wide white frame in a double black outline. Around its perimeter, there was a bold and modern “Procter&Gamble Products EST. 1847” written in black uppercase letters. The moon face on this version was thinner and almost merged with the framing.

1930 – 1989

P&G Logo 1930
The redesign of 1930 removed the framing with the lettering and refined the graphical part of the P&G logo, adding thin monochrome stripes to the background and drawing the moon face with more details.

1989 – 1998

P&G Logo 1989
Subsequently, the company had to phase out the man in the moon logo because it was rumored to include Satanic symbols.

1944 – 1953

P&G Logo 1944
The logo created for PG in 1944 featured hand-drawn monochrome lettering, with the letters “P” and “G” ExtraBold and enlarged and the uppercase “And” in smaller narrowed rounded letters set between them. The smooth uneven contours of the symbols made the badge look friendly yet confident.

1953 – 1989

P&G Logo 1953
The redesign of 1953 kept the idea and color palette of the previous version, but changed the contours of both letters and written the “And” in a cursive lowercase serif font. The main letters were now also executed in an elegant serif with interesting lines.

1989 – 1990

P&G Logo 1989
The blue color first appeared on the P&G logo in 1989. It was a solid sans-serif lettering with the company’s name set in the left from the rounded emblem, introduced earlier, but this time executed in royal blue and white.

1995  – 2003

P&G Logo 1995
The company adopted a simple wordmark, which was changed in 1995 and 2003.

2003 – Today

P&G Logo 2003
The redesign of 2003 made the P&G logo simple yet timeless and professional. It is now composed of a slanted serif lettering in the same intense blue and white color palette, which represents reliability and protection.

2012 – Today

P&G logo
The blue lettering turned white in 2012. And now the elegant and sleek “P&G” monogram in a custom serif typeface is placed on a circle, drawn in two shades of blue, with the darker one used for the bigger part of the badge, and a thin light blue line on the left.

Font

Font P&G Logo

The P&G insignia features a minimalistic serif type (presumably, Helvetica). Both the letters are capitals and are italicized.

Color

Color P&G Logo

The standard wordmark features a dark shade of blue and the white background, while the more intricate corporate logo includes several shades of blue, which are used as a background for the white letters.

Video

What is P&G?
P&G is the shortened brand name for Procter&Gamble, a global manufacturer of consumer goods, which was established in the United States as a producer of soaps, and grew into the worldwide famous distributor with thousands of goods in its portfolio.