Oral B Logo

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Oral B Logo
While the basic structure of the Oral B logo has not changed that much since 1950, the type and the palette have been modified not less than four times.

Meaning and history

Oral B Logo history

1950

The lettering “Oral B” features a script inspired by handwriting. You can see the word “Toothbrush” below.

1965

The elliptic shape is preserved, but it grows much lighter. The handwritten script is replaced by a simpler type. It is very thin and light.
Logo Oral B

1980

The wordmark grows much bolder and is italicized. The shade of blue becomes somewhat darker.

2009

The 3D effect is added.