Always Logo

Since 1983 when the brand of feminine hygiene products Always was introduced, its logo has undergone at least three overhauls.

Meaning and history

1983

The original Always logo comprised a roundel emblem with pink, green, and white elements. Below, the name of the brand in a handwriting-inspired script could be seen.

1994

The roundel turned into an ellipse. The lettering grew white with blue shades.

2002

The ellipse was replaced by a bird. The lettering grew light blue.

2010

While the script was updated, it retained its carefree style. The bird was replaced by an eternity emblem.