Always Logo

Always LogoAlways Logo PNG

Since 1983 when the brand of feminine hygiene products Always was introduced, its logo has undergone at least three overhauls.

Meaning and history

Always Logo history

The Always brand is widely known by women around the world. It belongs to the largest multinational corporation Procter & Gamble, which was created back in 1837. The history of Always brand began in the eighties of the twentieth century. In 1985 it became a sales leader in the sanitary pads market. Today the turnover of the brand is more than one billion dollars.
They were considered one of the first feminine hygiene products in the critical days. And today Always pads are in the first place in sales among other competitive companies. They are trusted and loved by women around the world.
Today the Always brand is represented in countries such as the USA, Russia, Japan, India, Singapore, China, South Korea, Taiwan, the Philippines, Hong Kong, Taiwan, Indonesia, Australia, Italy, Turkey, Portugal and Spain. It is a world leader in feminine hygiene products, which is constantly expanding its horizons through technological breakthroughs and marketing activities.

What is Always?
Always is is a brand of feminine hygiene products manufactured by Procter & Gamble. It was first introduced to the U.S. market in 1983. Procter & Gamble is one of the American and world leaders in the production and sale of feminine hygiene products. Today Always products are in the first place in sales among other competitive firms.

1983 – 1994

Always Logo 1983

The original Always logo comprised a roundel emblem with pink, green, and white elements. Below, the name of the brand in a handwriting-inspired script could be seen.

1994 – 2002

Always Logo-1994

The roundel turned into an ellipse. The lettering grew white with blue shades.

Logo Always

2002 – 2010

Always Logo-2004

The ellipse was replaced by a bird. The lettering grew light blue.

2010 – 2015

Always Logo 2010

While the script was updated, it retained its carefree style. The bird was replaced by an eternity emblem.

2015 – now

Always Logo

Font and color

The smooth and feminine Always logotype in the lowercase of a custom cursive typeface looks tender, yet evokes a sense of reliability and safety due to the use of bold lines. The typeface, used by the brand for its visual identity looks pretty close to such fonts as Boughies Italic and Brisbane Regular, but with some lines modified.

The combination of intense sea-blue shade and a grass-green make the Always logo look bright and calming, showing the brand’s professionalism and expertise and pointing to such of its qualities and responsibility, protectiveness, and loyalty.

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