Always Logo

Always LogoAlways Logo PNG

Since 1983 when the brand of feminine hygiene products Always was introduced, its logo has undergone at least three overhauls.

Meaning and history

Always Logo history


Always Logo 1983

The original Always logo comprised a roundel emblem with pink, green, and white elements. Below, the name of the brand in a handwriting-inspired script could be seen.


Always Logo-1994

The roundel turned into an ellipse. The lettering grew white with blue shades.

Logo Always


Always Logo-2004

The ellipse was replaced by a bird. The lettering grew light blue.


Always Logo

While the script was updated, it retained its carefree style. The bird was replaced by an eternity emblem.

Font and color

The smooth and feminine Always logotype in the lowercase of a custom cursive typeface looks tender, yet evokes a sense of reliability and safety due to the use of bold lines. The typeface, used by the brand for its visual identity looks pretty close to such fonts as Boughies Italic and Brisbane Regular, but with some lines modified.

The combination of intense sea-blue shade and a grass-green make the Always logo look bright and calming, showing the brand’s professionalism and expertise and pointing to such of its qualities and responsibility, protectiveness, and loyalty.