Since 1983 when the brand of feminine hygiene products Always was introduced, its logo has undergone at least three overhauls.
Meaning and history
1983
The original Always logo comprised a roundel emblem with pink, green, and white elements. Below, the name of the brand in a handwriting-inspired script could be seen.
1994
The roundel turned into an ellipse. The lettering grew white with blue shades.
2002
The ellipse was replaced by a bird. The lettering grew light blue.
2010
While the script was updated, it retained its carefree style. The bird was replaced by an eternity emblem.
