Pandora Logo

Pandora Logo


Pandora A/S is among the world’s most famous jewelry manufacturers. The Danish company started its history as a family-run jewelry shop in 1982. Pandora logo is an immediately recognizable wordmark. Its most distinctive feature is an elegant crown over the “O” character. The crown reminds of the fact that Pandora offers a universe of high quality, genuine jewelry supposed to make its owner stand out in the crowd.

pandora jewelry logo

Pandora symbol

pandora symbol

We should also point out that the name Pandora, which has its roots in Greek mythology, is rather popular. It belongs to quite a few companies, people, places, and organizations. For instance, it is also the name of a music streaming service launched in 2000. The service went through a major logo update in 2016.
The updated logo stays totally within the contemporary trend of geometric sans serif typefaces. Also, like in many modern logotypes, the letters have only curved one part, while the other part is left as it is. This seems a beneficial approach in this case, as all the letters in the word “Pandora” are curve-based.

Logo Pandora

Pandora Jewelry logo font and color

Pandora Jewelry logo

The name of the company is given in a perfectly legible sans serif typeface. All the letters are capitalized. Interestingly enough, although there does exist a font named Pandora, it is not the font actually used in the logo of the namesake company. The type bearing the name “Pandora” looks rather weird, if not eerie. Hardly a surprise, taking into consideration that American Horror Story is cited as its inspiration. The Pandora logo font is different. It is a customized typeface very similar (yet not identical) to Optima Demi Bold created by Hermann Zapf.
The wordmark is built around a simple black-and-white color scheme, emphasizing the elegance and refinement of the Pandora jewelry.