Lola Cruz Logo

Lola Cruz Logo
Lola Cruz is a Spanish shoe brand established in 2004 by Maria Jesús Gozalvo. She found inspiration in the works of her father, who launched his first collection in 2000.

Meaning and history

Lola Cruz Logo


The light, flying style of the Lola Cruz logo makes it stand out among its competitors, yet damages its legibility.
The design features the name of the label in a creative script. While there are many wordmarks where a handwritten font is used (the Cartier logo, for instance), the Lola Cruz wordmark is different. In fact, it looks more like a personal signature than a logo.